Jeremy Gregg does a great job of describing the personalities of people who give to charity in The Seven Faces of Philanthropy. I like the photos that he’s chosen to represent the various giving styles. (At the risk of being trite, you know what they say, a picture is worth a thousand words.) His post references a book by the same name written by Russ Alan Prince and Karen Maru.
This reminds me of an article I wrote awhile back, Why Do People Donate to Charitable Causes?
Another great resource is Sean Stannard-Stockton’s article Why Do People Really Give to Charity? published in the Stanford Social Innovation Review.
The Resource Roundup: Connecting with Young Supporters offers several links that give insight on why younger supporters give.