The Gilbert Center is offering an online seminar “Light a Fire: Successful Social Marketing for Nonprofits”. The seminar will be given on Friday, June 29th from 12pm (noon) until 1:30 p.m. (PDT).
The seminar will give information about how to use social marketing. It will also include ways to identify a network that will carry your message well. The seminar explains how to understand these communities and how to create successful messages that people will respond to. It will also discuss how to organize a online community.
The course is taught by Michael C. Gilbert. He has been consulting with nonprofits about internet strategies since the early nineties, and communication in general since 1984. He is the author of Communication Centered Technology Planning, 2nd Edition and Twenty First Century Fundraising Resources, 2nd Edition. He is also the Editor of Nonprofit Online News and the Founding President of the Nonprofit Technology Enterprise Network. His full bio can be found here.