Short answer: no.

Publicity such as newspaper articles, PSA’s, television and the like are a supplement to both fundraising and general communication efforts. However they should not be the first or main strategy.

To raise substantial money you must ask people in person, regardless of any well-placed stories. Second, most campaigns depend on a relatively small number of major donors—about 10 percent of the prospects—whose decision to give won’t be much influenced by the media.

Source: Guidestar, Beware Publicity When Raising Big Gifts

Posted on 05 July 2007

Related posts

Subscribe to our monthly newsletter or RSS Feed.

Leave a Comment

Please keep comments related to this subject of this article. If you have a general comment you may use our guestbook instead or to contact us directly and get a response by email, please use our contact form. By using the form below your comments (but not your email address) will be displayed publicly. Please follow our comments policy or your message will be deleted (no advertisements.)