Today I’d like to feature two great resources that could make a big difference in your online fundraising efforts.  They come from experienced experts in online fundraising…. plus they are free.

Online Fundraising Survival Guide1. The 2008 Online Fundraising Survival Guide: 12 Winning Strategies to Survive & Thrive in a Down Economy from Network for Good.  If you don’t currently take donations online this is an awesome primer.  If you do have it already set up, you will find many great tips in here to improve your results.  Network for Good is one of the providers of online donation systems so they include information about “donate now” buttons, but this guide covers much more than that.  In fact it even goes beyond online fundraising and has lessons that apply to the “real world.”

$100,000 guide to email solicitation2. $100,000 Email Solicitation Guide from Fundraising Coach Marc Pitman.  This ebook has a great introduction to email marketing.  Marc illustrates the power of email through a great case study from his own experience.  He really did raise that much money from email.  But it wasn’t with one “email blast.”  You can apply the same strategies to your own email efforts, too.  Of course the amount of donations will vary, but it’s the key concept that the case study illustrates that matters. Just sign up for his newsletter to get this report.


Posted on 10 December 2008

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