Does your non profit organization send out a newsletter? Most organizations should send out at least a quarterly update to keep in touch with donors.
Just like donation request letters, newsletters should speak to the needs and interests of the reader. They should include an appropriate emotional appeal using stories of real people who are effected by your organization.
One of the local charities I’m involved with sends out a monthly letter. It’s nothing fancy – just plain paper not a full color glossy job or anything. But every time I get it I immediately open it. Two of my favorite monthly features are written by volunteers. One is a volunteer’s perspective and the other tells the story of one the people they’ve helped. It gives first hand insight into the great work they’re doing everyday to make a difference in people’s lives.
For more newsletter writing tips, check out this recent article from GuideStar: These Seven Donor Newsletter Flaws Are Killing You
Attention Getting Openings for For Fundraising Letters