Thought for the day from Marc Pitman…

So much of fundraising is common sense. And so much of it is repetitive. Too often, we get bored and end up trying gimmicks and trinkets to raise more money. And that becomes addicting. Who’s doing what? Who’s mailing what? What gimmick will increase giving by a percentage point?

All the while we’re forgetting the basics: fundraising is about people asking people to invest in a cause. It’s not a letter asking a person. It’s not a website asking a person. It’s a person asking a person. Plain and simple.

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Posted on 13 September 2005

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