While online fundraising is becoming one of the most talked about topics, non profits must first make sure that they have a handle on the best online tool of all – email.
This week I’ve rounded up quite a few great articles about email marketing and communications.
What is email Marketing? By Mark Brownlow of Email Marketing Reports provides a great introduction to communicating with customers (your non profit’s supporters) via email.
What makes an email newsletter subject line successful? from Convio – The subject line can make a big difference on whether the recipient read the email or hits delete without even opening.
Elevate your email newsletter from snoring to soaring by Katya Andresen with tips from Kivi Leroux Miller of NonprofitMarketingGuide.com
Wait, That Newsletter’s Not Spam! from TechSoup – How to keep your organization’s messages from getting junked
4 Nifty Tips for Building a List by Rebecca Ruby of the Non Profit Marketing Blog
10 mistakes to avoid with email newsletters from The Non Profit Times
9 Email Do’s and Don’ts for the Sender from Network for Good
10 Best Practices to Increase Email Response Rates for Fundraising from Marketing Sherpa (requires registration to view – which is free)
Email Software Providers
Your Mailing List Provider is an inexpensive mailing list server that’s great for small groups. I use this service for a social service club I’m a part of.