AttentionFundraising letters communicate a specific message to potential donors and call them to action. Creating an attention getting opening paragraph is important in making a good first impression and in getting the rest of the letter read.

Here are 5 Attention Getting Strategies for Fundraising Letters:

1. Headlines

Even though a fundraising letter should be in the format of a letter with a salutation, body and closing, a headline at the top of the page can be an attention grabber. Headlines are usually just 1-2 lines and are printed in larger type that the rest of the letter. For added interest, use a different font.

2. Attention Getting Words

Using very specific words as sentence openers grab the readers attention. Notice that many of these sample phrases ask the reader to do something. Here are a few examples:

Just imagine if…
Right now…
Think about…
Why is it that…
Without a doubt…
For instance,
Please don’t overlook…

3. Questions

Open ended questions are great ways to begin a letter. Questions are designed to get the reader to think. When asked a question, people automatically try to answer it. Avoid using yes/no questions, because this is too easy an answer and the conversation in the reader’s mind stops.

Here’s an example: “How many people in our city go hungry at Christmastime each year? Statistics say that on average 357 will miss at least one meal between Christmas and New Year’s Day because their cupboards are bare. Many of these are senior citizens. This year let’s keep this statistic from becoming a reality.”

4. Bold Statements & Exclamations

Another way to open the letter is by using a bold statement, often related to shocking situations or statistics. For example, “Every day 7,400 people become infected with the HIV virus

Sentences using exclamation points work well for a letter with a light hearted tone. For example, “It’s that time of year again – the Clark County Yam Festival is almost here!”

A few well placed exclamation points at the beginning and/or other sections of the letter add energy. Just be sure to use exclamation points sparingly in the overall letter. Having too many of them gives the impression of hype or insincerity.

5. Narratives & True Stories

One of the most successful ways to get your message across is to describe a story of a specific person or situation that your organization has helped. If your group has made some major achievements and successes these can also be of use. Always remember to include stories that will engage the reader, not just show off accomplishments.

In the guidebook the 7 Essential Steps to Raising Money by Mail you’ll find many more creative ideas for your fundraising letters. In fact, there are 321 sample words, phrases and sentence starters to add spice to your letter, fill in some of the missing pieces or just help get your own creativity flowing.

Share and Enjoy:
  • Facebook
  • Twitter
  • Google Bookmarks
  • LinkedIn
  • StumbleUpon
  • Posterous
  • Digg
  • email

Posted on 29 September 2009

Related posts

Subscribe to our monthly newsletter or RSS Feed.

7 Comments For This Post

  1. Sherry Truhlar says:

    I thought this was a great post with practical information. In fact, I used your suggestions to revamp three auction donation letters I had stuffed in my files, posted the “before and after” results in my blog, and now, *that* post is getting the most hits consistently for the past month.

    (I’ve also had now clients sending me their letters to revamp – LOL!)

    Thanks for the structured approach.

  2. Bismarck Bright says:

    The information was very helpful. I’m a first time fundraiser and you’ve set me on track.

  3. Resignation Letter Sample says:

    Thanks, this was a good suggestion for getting openings for letters.

  4. tax credits calculator says:

    I thought this is a great contribution to practical information. In fact, I have the results on my blog before, “and meet me in order to convert the file after the proposed auction donation letter three current post this * last month, hit the other way coherent Get the.

  5. Ma.Bernaditt says:

    Dear Sir,
    Sudhar Centre is working with physical disabled persons for their rehabilitation with services and moral support. We have one small enterprises started by local resources and learnt lot of things mentioned in our project proposal. We are sending project and another for enterprises’ list and budget file.

    It is our humble please visit us and assess that how we working for the neglected societal members and requesting your support.

    We have tried to explain, if you need more information or clarifications please inform us.


    Bernadette George

  6. jessica says:

    Thank you for this useful information. This will help me grab attention for my support in a friend’s fundraiser for homeless people.

  7. Davidlaf says:

    Speaking to Xinhua at the Chinese pavilion, Vincent Deng,Managing Director of China’s Tuojia International Trade Company,said that they came to the fair because they were looking forwardto the potential of the market in the Middle East.Mothballs Garlic herb. The easiest way to catch a squirrel will be to hire a company that will catch the actual squirrels and transfer them to a new location for you.Wang’s grandson was born in 2008? the year Beijing hosted the Olympic Games. on July 28? 1976. There are some medical side effects to this condition although it is mostly a psychological issue. The addition of a horizontal or vertical cross member is recommended to provide a stable area for mounting the gate bracket. Wholesale Jerseys China. A drop in interest rates could mean big savings for you.Severe bleaching events however may take highly impacted coral reefs up to 10 years to recover.By then? Wang said she had suffered enough to stay calm? be strong and even “take pleasure in pain.The day of deadly attacks takes place after a relative calm week, but amid a weekslong wave of violence between Israelis and Palestinians,Cheap Jerseys Wholesale,Cheap NFL Jerseys From China, in which 17 Israelis and more than 80 Palestinians have been killed.He emphasized that SinoKenya industrial cooperation has brighter prospects if the government accelerated public sector reforms and enhanced security to restore investor confidence.Visit my site?

Leave a Comment

Please keep comments related to this subject of this article. If you have a general comment you may use our guestbook instead or to contact us directly and get a response by email, please use our contact form. By using the form below your comments (but not your email address) will be displayed publicly. Please follow our comments policy or your message will be deleted (no advertisements.)