World Vision eNews In last week’s Resource Roundup: What’s Your Story? I featured World Vision as an example of a non profit that is always telling its story well. An email newsletter that I got from World Vision after publishing Friday’s post confirmed this once again.

While they had already published a video and other news alerts about the China earthquake, the organization did not stop there. The email newsletter at left (click for a larger image) has a strong headline and captivating photo. It gives just a sentence of the article to pique your interest. The goal is to get the reader to click through to the website and read the whole story.

The story of Li Yao sees this huge tragedy through the eyes of a young girl. It helps make this situation, a world away from me, seem so real.

On the afternoon of May 12, Li Yao and her family experienced the worst day of their lives.

“It was a nightmare,” says Li Yao’s mom, 39, who lives with her family in Hongbai Township of Shifang City in the northern part of Sichuan province, one of the areas hit hardest in the 7.9-magnitude earthquake that has killed more than 32,000 and left some 5 million homeless.

Read this story

Your non-profit’s story is primarily about people. How can you make your mission and vision more real to others by helping them to see through the eyes of those you serve?

Posted on 27 May 2008

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