Communications


What Non-Profits Can Learn from the Obama Fundraising Campaign

Posted on 11 November 2008

Like a huge percentage of this country, I too got caught up in the news surrounding our recent presidential election. I was amazed by the size and the scope of the two campaigns and the way each chose to communicate to the American public. I have done my best to take note of strategies that […]

Let Your Audience Speak for Themselves- Add Quotes to Your Letters & Newsletters

Posted on 06 November 2008

I recently read a great donation request letter from Cristo Rey High School.  They are a Catholic, college prep school that provides a quality education for students from low income families.   Some of these kids may otherwise not finish high school and have an altogether different life, if it were not for this opportunity. Now […]

Like a Fine Wine, Fundraising Should be Savored

Posted on 18 September 2008

Like a fine wine, the idea of actually hosting a fundraiser needed to age for a bit.  Initially, I had visions of hosting a gala event, replete with a full bar, servers, a band, table linens, and a little black dress. But a few weeks into the aging process, after making a few calls, asking […]

The New Community: Citizen Web

Posted on 10 September 2008

I have had several discussions with non-internet people, i.e. those who don’t spend hours everyday online or make a living because of the internet, about whether technology is bringing people together or isolating them.  For me it’s a no-brainer, I can name so many examples of how the web is connecting people from distant lands […]

Major Donors on the Rise in a Down Economy

Posted on 02 September 2008

An additional 600,000 people became millionaires last year according to the World Wealth Report issued by Merrill Lynch and Capgemini U.S. The number of rich folks isn’t shrinking even with all the talk of doomed credit markets and rising oil prices.  What does this trend mean for your fundraising? There are at least three new […]

When Foundations Say “No”

Posted on 26 June 2008

Though giving from U.S. foundations was up in 2007, the investment market isn’t looking pretty for anybody. We can expect that numbers for 2008 will be quite different. Foundations effected by declining investment markets are likely to give less and you may be on the other end of some letters declining funding this year. So […]

Roundup: Connecting with Young Supporters

Posted on 13 June 2008

Today I’m focusing the roundup on how non-profits can connect with Gen X and Gen Y (aka Millenials). By definition these two groups combined encompass a wide range from age 10 to 43. Though some generalizations about even this range of ages can be made. For example, many people younger than the boomers want to […]

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