Cause Marketing


Card Display Fundraiser, aka Point of Sale (POS) Fundraising

Posted on 25 April 2006

A popular way to raise funds is to offer patrons of a store or restaurant the opportunity to purchase ‘cards’ for a minimum donation (usually one dollar) that are then placed on display. Usually the cards are in color and in the shape of something related to the organization, or a symbol such as a [...]

Local Businesses Support Non Profit Causes

Posted on 15 March 2006

When non profit organizations seek to find businesses to provide donations the first ones discussed are often large corporations. It’s true that retailers like Target and corporations like Microsoft have community grant programs. But don’t over look the local small business owners right in your area. These entrepreneurs often enjoy the opportunity to give back [...]

Sip for the Cure – A Lesson in Corporate Partnerships

Posted on 05 October 2005

The Republic of Tea company is partnering with the Susan G. Komen Breast Cancer Foundation to raise funds for cancer research with the Sip for a Cure program. The tea company created several specialty flavors of bag tea just for this campaign including grapefruit, pink rose, pink lady apple, and lemonade. Other products in the [...]