Author, coach, copy-writer, nonprofit marketing consultant and political junkie, Pamela is the author of “Five Days to Foundation Grants”  and  the creator of Simple Development Systems, the only online coaching program created for the overwhelmed fundraiser in the one-person marketing and development shop.

Pam segued from six years working in programming and communications at a regional grantmaking foundation to the world of fundraising in 2001.  In her first position as a 15-hour a week development director for an agency with a $3 million dollar budget, she increased individual giving by 25% – while reducing costs by 31% – and increased foundation funding by an astonishing 93%! She’s raised over $10 million in funding since then and has been positioning small nonprofit organizations on the path to sustainable funding ever since  with her “Simple Development Systems” of donor-centric fundraising methods.

With an eclectic 20 year background in politics, sales, marketing and philanthropy, Pamela’s greatest satisfaction lies in teaching the small community-based nonprofits how to, in her words,  “market like the big boys” with limited time and resources.

Six Critical Things to Look For in a Foundation’s 990 For Successful Grant Funding

By Pamela Grow

When it comes to foundation grants, researching prospective foundations is crucial for locating the ideal match. And there is no finer tool for truly observing the inner workings of a grant-making foundation — and whether or not their mission provides a match with your organization — than with a thorough investigation of a foundation’s federal 990-PF form (downloadable at a number of sites for free, including Guidestar and Nozasearch).
What, exactly, should you be looking for?

Let’s take a walk through a typical grantmaking foundation’s 990-FP:

Do take a look at the foundation’s Fiscal Year. Why? Well, here’s a take-away from seven years working at a foundation. If the foundation in question happens to be closing in on the end of their fiscal year, they may have already spent the required 5 percent payout. On the other hand, if they’re fairly new to grant-making, the foundation may have yet to hone their grant-making policies – and you may get lucky if they’re looking to send some last minute grant checks out the door.

Assets: Note, of course, the total fair market value of all assets recorded in Part One for the last year reported. Now take a look back – has the XYZ Foundation’s assets declined or grown over the past few years? Are they a fairly new operating foundation?

Part I, Revenue and Expenses summarizes other sections of the report. If major contributions have been made during the year in question a founder or trustee may have recently deceased – and an increase in giving could be in the future.

Part VIII – Take note – here’s one of your most important resources. Information about officers, directors, trustees, foundation managers, highly paid employees and contractors. You will certainly want to note the names and locations of the trustees. Could members of your board possibly know any of the trustees of XYZ Foundation? Does the XYZ Foundation have staff members or is it entirely family-run? Are the trustees paid?

Part IX-A – Summary of Direct Charitable Activities: Here’s where you find out the exact dollar amount given in grants. If the foundation you’re researching tends to give many grants in the $2,500 to $10,000 range (as opposed to a few grants in the $25,000-$100,000 range) and you are a first time applicant, you’ll want to frame your first ask accordingly. (See How Much Should You Request in Your Grant Proposal?)

Part XV: This section will tell you how grant applications should be prepared, if there are any deadlines, etc. along with a listing of grantees. Although it’s still a good idea to phone and get grant application guidelines directly from the foundation in question, this section will get you started (and don’t write a foundation off if they specifically note that they only grant to pre-selected organizations – I’ve had success with smaller grants of $250-1,000 with these foundations when there was an otherwise good match in giving!) Are there organizations similar to yours on that listing of grants given in 2003? What is the dollar range in their grantmaking and where would your organization fall?

By performing a little preliminary detective work on the foundation you’re seeking funding from, you’ll dramatically increase your chances of successful funding!

Posted on 02 November 2011

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