What’s one of the first things you do when you get in your car? Turn on the radio! This simple entertainment medium can mean big exposure for your events and organization because of the wide audiences radio stations reach. Here are a few tricks for getting your news out there and on the air. As […]

It’s a classic fund-raising strategy. Entice people into indulging themselves, then provide them with a guilt-free disclaimer: “I’m doing this for a good cause.” Anyone who has ever devoured an entire box of Girl Scout cookies over an afternoon knows what it’s like to be a willing victim of this ploy. And in Canada, the […]

Have you ever experienced a Random Act of Kindness? Have you ever done a Random Act of Kindness, or had someone give you a Random Act of Kindness? A random act of kindness can be something small but thoughtful. You can let someone go in front of you in line at the grocery store. You […]

I often get asked by start-up nonprofits how to raise money. The panic of making budget seems to make raising money impossible without knowing someone rich and famous like Bill Gates or Warren Buffet. But fundraising isn’t impossible. It can an incredibly exciting adventure. Here is a simple plan I recommend to my clients. It […]