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How to Write Successful Fundraising LettersHow to Write Successful Fundraising Letters
by Mal Warwick
You’ll learn all the essential components of writing for success from this go-to book. Mal Warwick, the nation’s premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. Learn how to the groundwork for a prosperous campaign through the importance of thanking donors. Includes new chapters on E-mail solicitations, monthly and legacy giving.

Jossey Bass Revolution if the MailboxRevolution in the Mailbox: Your Guide to Successful Direct Mail Fundraising by Mal Warwick
This updated edition of Mal Warwick’s landmark book Revolution in the Mailbox has been thoroughly revised to provide your nonprofit organization with the most current and comprehensive survey of direct mail fundraising available anywhere. If you follow Warwick’s practical, down-to-earth advice, direct mail will help your organization grow, gain visibility, involve your donors, increase its efficiency, and achieve financial stability. This latest edition is filled with real-world examples and illustrations showing how you can realize the full potential of direct mail.