Here’s a great post from Marc Pitman, aka The Fundraising Coach.  Leave it to Marc to find a link between Katy Perry and fundraising!  This is a good one!

Marc also has a great new post on his site, entitled The Role of the Executive Director in a Development Database, which you should also check out.

Marc is a great friend of Step by Step Fundraising.  I hope you take the opportunity to get to know him as we have!

Oh, if you are inclined to Tweet, you can follow @marcapitman.  Thanks, Marc!

What Katy Perry and the Black Eyed Peas taught me about nonprofit fundraising

Last week I heard Katy Perry‘s “Teenage Dream” for the first time. The song is basically a few lines of lyrics repeated over and over. And it topped the charts in popularity.

Listening to Katy Perry got me thinking about fundraising.

Her song reminded me of the Black Eyed Peas‘ “I Got a Feeling” : simple lyrics repeated over and over. It’s really catchy. (If you’re not entirely convinced that it’s the same one or two lines repeated over and over, with random phrases thrown in, check out this parody on YouTube: I Got a Feeling – that this owl is really creepy!)

I could go on. Anyone out there remember Weird Al’s “This Song’s Just Six Words Long“? Another great parody on the lack of lyrics in popular songs. The thing is, it works. People remember the lyrics and the songs are wildly popular.

This week, why not look at your fundraising appeals and your approaches to donors. Are you over doing it? Are you overwhelming donors with facts and data? Trying to firehose them with information?

Why not try to rework your solicitations by singing from the same sheet as Katy Perry, the Black Eyed Peas, and Weird Al:


For the remainder of this article, please click here to visit Marc’s site!


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Posted on 31 March 2011

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3 Comments For This Post

  1. Abigail Jaye says:

    Hi Marc, In googling across the cyber universe, I came upon your blog. I am enjoying reading it.

    I’m also hoping you can help me with advice or referrals…I have a concept for a music compilation CD that I feel strongly about and am starting the process of investigating how to create it, and want to be smart about it.

    I know there are hundreds of such compilations, and know that many fail or get bogged down. I’m wondering if you know of any resources or individuals who’ve successfully navigated the process with a good outcome and if so, could you point me to them?

    With good due diligence, I hope to avoid some mistakes. I welcome your response. Thanks in advance. ~Abigail Jaye –

  2. Marc A. Pitman, says:


    I’m sorry. Music is DEFINITELY out of my league.

    I know some artists have had success with

  3. Abigail Jaye says:

    Yes, I’m aware of the fund raising sites. Haven’t tried them, but they do seem effective if you’re willing to put in the time and outreach. Which is always the case with fundraising, right?!

    Thanks for responding, Marc.


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