One of the hardest things to do for large groups is to properly manage each group member in the group, as it can be quite tedious and difficult. While large groups can easily raise funds because of the good ratio between the number of people and the quantity of money to be raised, it will be quite a challenge to get people to commit to participating in the fundraiser to begin with. The main idea in organizing a fundraiser with a large number of members involved is setting clear objectives and monetary goals. More importantly, the event must be fun, interesting and meaningful for everyone to take part in. The more interesting the fundraising event is, the more likely people will contribute their efforts.

Start off by doing one of the most important things to help your fundraising efforts: organize the core planning team. The first step to organizing a successful fundraiser is setting up a core planning team that will be responsible for planning the whole event. Select people who are knowledgeable and capable of carrying out tasks for the fundraiser.
Get everyone involved. Once the core planning team is formed, welcome ideas from within and outside the group. The more ideas the group comes up with, the more creative and interesting the fundraiser can be. Set committees for publicity, funding and logistics. This way, the core team can focus on facilitating the planning process while the other committees can focus on their own goals.
Use the team’s connections. A larger group means more contacts and connections to utilize. The planning team can get in touch with other organizations that are willing to help their cause. The planning team should know the nature of business and the core values of potential sponsor organizations before approaching them. This way, the team will come off as professional and serious in their endeavors to work with potential sponsor organizations.

Get well-known personalities and local artists to participate. Never underestimate the pull of prominent individuals who will not only attract more people to participate in the fundraiser, but will most likely bring the cash in. Their participation topped with their generous donations will significantly contribute to the success of the fundraiser.

Maximize publicity. With the easy access to the Internet and other electronic avenues for communication, publicity will be as easy as a click of a button. Send out electronic leaflets and emails announcing the fundraiser to company groups. If the fundraiser is open to the general public, encourage participants to forward emails and texts to interested individuals.
Utilize organizational ties. If the fundraising group already has strong ties to its business partners, the planning committee may consider inviting them to the fundraiser, if approved by higher management. This does not only strengthen business ties, but also improves their relationship outside of business. Sharing charitable values and beliefs will foster a great business and personal relationship between organizations.

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Posted on 27 August 2010

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