Fundraising Events


How to get publicity for your benefit auction: Use auction games and raffles. By Sherry Truhlar

Posted on 15 March 2011

I’d like to introduce a new face here at Step by Step, benefit auctioneer Sherry Truhlar (pictured at left).  Sherry’s stories and advice have been published in publications (e.g. Town & Country, The Washington Post Magazine, AUCTIONEER, The Eleusis, The Virginia Auctioneer) and heard on television (e.g. E! Style, TLC) where she inspires and teaches […]

Interview with Director Of Golf at Treetops Resort, Gaylord, Michigan

Posted on 09 March 2011

I recently had the pleasure of interviewing Kevin McKinley, who is the director of golf and skiing at Treetops Resort in Gaylord, Michigan, which was voted one of the top 25 golf resorts in America according to Golf Digest. Kevin has been working in the golf industry since 1996 and has been at the helm […]

What to Do When You Fail to Meet Your Fundraising Goal

Posted on 13 January 2011

Alright, so your major fundraiser event is over. Your self-imposed deadline has come and gone. Now comes the part when you add all the donations up, subtract your expenses, and find out if you met your goal. Hopefully, you have not only met your goal, but you have wildly exceeded it. However, that isn’t always […]

7 Ways to Maximize Your Mini-Fundraiser Earnings

Posted on 12 December 2010

Just this past weekend, I attended a mini-fundraiser for a sports team that three of my children are a part of. There is a family on the team who owns a local 50’s style diner, famous for their frozen custard. They offered to give the team 10% of the food sales for one night, plus […]

Generate more revenue at your charity auction by breaking up the party

Posted on 06 April 2010

In this economy, one strategy to help you maintain a strong overall sale value of a party is by splitting up the value among many bidders. Here’s how it works. Remember the adage, “The whole is greater than the sum of its parts?” For example, a house is more valuable than the individual pieces of […]

One-Mile Fun Run Fundraiser

Posted on 01 March 2010

If you review a community event calendar you may see organizations offering a one-mile fun run with their events.  This short distance run can improve your audience reach within the community and compliment a 5K or 10K nicely.  They can also be great add-ons to weekend festivals or health fairs. Including more people in your […]

12 Ways to Use Social Media to Market Your Fundraiser

Posted on 04 February 2010

Social media applications like blogs, LinkedIn, Twitter, and Facebook can be useful tools to help you publicize, gain attendees and supporters for fundraisers such as benefit auctions. Not only are these tools free to use, but they enable you to relay short, constant reminders about your  fundraiser. Creating “something to write” can be overwhelming for […]