Archive | June, 2010

Three Ways to Define Your Target Audience

Posted on 17 June 2010

Kivi Leroux Miller, author ofThe Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, advises small nonprofits who are creating quick-and-dirty marketing plans to start by defining their target audience. Here she shares three ways to do that. When nonprofit marketing and fundraising programs fail, organizations too frequently blame the tactics. […]

Proposal Rejection: Saying Thank You is Critical

Posted on 10 June 2010

I’ve received a great deal of interest lately from novice and experienced fundraisers about what happens after you receive a rejection letter for your proposal. I have never hesitated to tell people that I’ve received plenty of rejection as a grant writer. What this rejection has done is made me a better, more strategic fundraiser […]