You know they say a picture is worth a thousand words…. how about pictures, video, words and music? Video has already exploded on the web and non profits are fast catching up. This roundup brings up some tips that you can use when considering getting into this medium, plus several examples of great cause related videos.
A concise overview of YouTube for Non Profits from EcoFlip
Great video tips from See3 posted on Katya’s blog
NonProfits on Video: Using YouTube to Promote Your Cause from Wild Apricot
UNICEF Uses Web 2.0 to Double Video Views from About.com
2008 DoGooderTV Nonprofit Video Awards had over 160 entries sent in from over 100 organizations.
The video below from The Children’s Neuroblastoma Cancer Foundation surely speaks volumes. (via Jon Gordon’s newsletter)
May 19th, 2008 at 6:12 am
That video is great. I actually started watching it thinking to myself I knew what it was going to be like (Im not sure why) but it kept me watching for the full three minutes and actually made me want to do something, so I was a little disappointed that there was no real strong call to action at the end. Great piece of work though
May 19th, 2008 at 8:22 am
That is a very good point! Just like direct mail or any communication, online videos need a good call to action at the end.