Comments on: Guide to Cause Marketing: Partnerships for Fundraising, Marketing Success http://www.stepbystepfundraising.com/guide-to-cause-marketing/ Fundraising Resources for Non Profit Organizations Mon, 06 Feb 2012 18:33:35 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: chinyard ngo http://www.stepbystepfundraising.com/guide-to-cause-marketing/comment-page-1/#comment-55103 chinyard ngo Mon, 27 Sep 2010 10:52:11 +0000 http://stepbystepfundraising.com/?p=2910#comment-55103 We are writing this letter on behalf of CHINYARD, hereby we would like to enlighten you about our organization. CHINYARD is operating in North Karnataka region over the last 21 years. Chinyard is one of the development initiatives rendering service to poorest of the poor. Chinyard’s prime vision is to bring destitute people into main stream society. Because underprivileged masses are deprived from economic, social and institutional opportunities. Chinyard was registered under the Bombay Public Trust Act-1950. For overseas assistance purpose Chinyard was registered under Ministry of Home Affairs for the Foreign Contribution and Regulation Act-1976. Chinyard’s operation is recognized in drought prone areas; most of the marginal and poor farmers depend only on agricultural, due to scarcity of rains land remains fallow. Therefore peasants are not getting adequate employment opportunities here. Hence farmers are migrating towards metropolitan cities for search of livelihood options. Consequences of parent migration children are deprived from education. Chinyard organization has been implementing several social development programmes for upliftment of destitute people. These programmes are as follows. 1. Promotion of Livelihood Activities: Under this programme Chinyard has organized various livelihood activity trainings like tailoring, dairy farm, poultry, embroidery and vermin-compost training to women self help groups. After the training Chinyard has helped them startup their own enterprises and provided market linkage to sell their product in the market. 2. Rural Small Micro Entrepreneurship Development Programme: Under this Chinyard has given training to 976 women on various rural micro enterprises. After the training Chinyard supported them to begin their own enterprises. 3. Women Empowerment: Under this programme Chinyard formed 5243 women self help groups and provided bank linkage. Chinyard believes in UNITY IS STRENGTH keeping this quote in mind Chinyard organized women into self help groups. For this accomplishment Chinyard has received state level second award. For women self help group member’s skill up gradation purpose Chinyard has organized various trainings and workshops. 4. Biodiversity Conservation and Natural Resource Management Programme: Under this project Chinyard formed watershed committee, community based tank management committee and village forest committee this projects prime objective was to create awareness about Biodiversity Conservation and Natural Resource Management. For this accomplishment Chinyard received National level productivity award, given by central agricultural ministry of India. 5. Capacity Building Training for Self Help Group Members: Under this programme Chinyard has given training on the concept of SHG, Credit Management, Unity and Cooperation, Problem Solving, Panchayat Raj System, Right To Information Act, Leadership and Effective Communication, Book Keeping and Account Maintenance. 6. Road Safety Awareness Programme: By this programme Chinyard has taken initiative to provide road safety awareness among vehicle owners, school and college students through street plays, photo exhibitions and dramas. 7. Eradication of Violence against Woman: Through this programme Chinyard organized several human rights awareness programmes among rural people under this Chinyard gave awareness about gender sensitization and mitigation of dowry system. And those who were facing violence Chinyard has provided legal assistance for them. 8. Tribal Handicraft: Through this programme Chinyard has taken initiative to conserve ancient tribal handicraft, and give technical training to upgrade their handicraft skills. Promote market linkage to sell their product in the market. Chinyard has given training to 300 Kasuthi Artisans, 107 Mirror Artisans and 40 Quilt Production Training. 9. Scholarship Amenities to Merit Students: Through this programme Chinyard has been providing scholarships to economically background merit students to continue their studies through this yearly 150 merit student’s benefit. 10. Computer Literacy Programme: Through this programme Chinyard is providing computer education to rural and slum students. Chinyard has also been giving basic computer training to unemployed youths. 11. Animal Welfare Programme: Through this programme Chinyard has taken initiative to construct water ponds in rural areas and started animal fodder center from this center Chinyard has been disbursing fodder to farmers. 12. Micro Credit Programme: By this programme Chinyard has been supporting Micro Credit facility to rural poor masses. This programmes prime vision is support to startup micro enterprise and to generate income generation activities to rural masses. Chinyard has supported 53,200 women self help groups. Till date women self help groups cumulative savings is 4.50 crore and Internal lending is 9 crore. 13. Drinking Water Project: Under this project Chinyard has given bore well repair training to 35 Tribal women to take initiative to repair bore wells. 14. Documentation: Chinyard has been keeping day to day activity reports, if higher authorities, donors require Chinyard will submit the report immediately. Chinyard has done rating care by M-Cril rating agency, Mumbai and also done external evaluation of rural women empowerment by Mahamad Guttigar. Chinyard has published annual reports. Chinyard provides opportunities to researchers to do a study at the organization. 15. Human Resource: In Chinyard’s organization there are 32 well qualified, experienced staffs working over the last 21 years. Chinyard’s staff has passion towards social work and work for underprivileged development upliftment purposes. Now we are unable to carry out the above activities, due to lack of financial sources. In this connection we are requesting your assistance for further development work. Your one contribution can bring brightness among the underprivileged masses. Your kind donations will get tax exemption under 12(A) and 80G Income Tax Act-1961. Further any more information, visit our organization website: www.chinyard-india.org If you have friends, or donors who would like to donate for this noble cause please kindly forward these details to them and help in serving the purpose. Looking forward to your positive response. Yours Faithfully Tracey. Rodrigues We are writing this letter on behalf of CHINYARD, hereby we would like to enlighten you about our organization. CHINYARD is operating in North Karnataka region over the last 21 years. Chinyard is one of the development initiatives rendering service to poorest of the poor. Chinyard’s prime vision is to bring destitute people into main stream society. Because underprivileged masses are deprived from economic, social and institutional opportunities. Chinyard was registered under the Bombay Public Trust Act-1950. For overseas assistance purpose Chinyard was registered under Ministry of Home Affairs for the Foreign Contribution and Regulation Act-1976.
Chinyard’s operation is recognized in drought prone areas; most of the marginal and poor farmers depend only on agricultural, due to scarcity of rains land remains fallow. Therefore peasants are not getting adequate employment opportunities here. Hence farmers are migrating towards metropolitan cities for search of livelihood options. Consequences of parent migration children are deprived from education. Chinyard organization has been implementing several social development programmes for upliftment of destitute people. These programmes are as follows.
1. Promotion of Livelihood Activities: Under this programme Chinyard has organized various livelihood activity trainings like tailoring, dairy farm, poultry, embroidery and vermin-compost training to women self help groups. After the training Chinyard has helped them startup their own enterprises and provided market linkage to sell their product in the market.
2. Rural Small Micro Entrepreneurship Development Programme: Under this Chinyard has given training to 976 women on various rural micro enterprises. After the training Chinyard supported them to begin their own enterprises.
3. Women Empowerment: Under this programme Chinyard formed 5243 women self help groups and provided bank linkage. Chinyard believes in UNITY IS STRENGTH keeping this quote in mind Chinyard organized women into self help groups. For this accomplishment Chinyard has received state level second award. For women self help group member’s skill up gradation purpose Chinyard has organized various trainings and workshops.
4. Biodiversity Conservation and Natural Resource Management Programme: Under this project Chinyard formed watershed committee, community based tank management committee and village forest committee this projects prime objective was to create awareness about Biodiversity Conservation and Natural Resource Management. For this accomplishment Chinyard received National level productivity award, given by central agricultural ministry of India.
5. Capacity Building Training for Self Help Group Members: Under this programme Chinyard has given training on the concept of SHG, Credit Management, Unity and Cooperation, Problem Solving, Panchayat Raj System, Right To Information Act, Leadership and Effective Communication, Book Keeping and Account Maintenance.
6. Road Safety Awareness Programme: By this programme Chinyard has taken initiative to provide road safety awareness among vehicle owners, school and college students through street plays, photo exhibitions and dramas.
7. Eradication of Violence against Woman: Through this programme Chinyard organized several human rights awareness programmes among rural people under this Chinyard gave awareness about gender sensitization and mitigation of dowry system. And those who were facing violence Chinyard has provided legal assistance for them.
8. Tribal Handicraft: Through this programme Chinyard has taken initiative to conserve ancient tribal handicraft, and give technical training to upgrade their handicraft skills. Promote market linkage to sell their product in the market. Chinyard has given training to 300 Kasuthi Artisans, 107 Mirror Artisans and 40 Quilt Production Training.
9. Scholarship Amenities to Merit Students: Through this programme Chinyard has been providing scholarships to economically background merit students to continue their studies through this yearly 150 merit student’s benefit.
10. Computer Literacy Programme: Through this programme Chinyard is providing computer education to rural and slum students. Chinyard has also been giving basic computer training to unemployed youths.
11. Animal Welfare Programme: Through this programme Chinyard has taken initiative to construct water ponds in rural areas and started animal fodder center from this center Chinyard has been disbursing fodder to farmers.
12. Micro Credit Programme: By this programme Chinyard has been supporting Micro Credit facility to rural poor masses. This programmes prime vision is support to startup micro enterprise and to generate income generation activities to rural masses. Chinyard has supported 53,200 women self help groups. Till date women self help groups cumulative savings is 4.50 crore and Internal lending is 9 crore.
13. Drinking Water Project: Under this project Chinyard has given bore well repair training to 35 Tribal women to take initiative to repair bore wells.
14. Documentation: Chinyard has been keeping day to day activity reports, if higher authorities, donors require Chinyard will submit the report immediately. Chinyard has done rating care by M-Cril rating agency, Mumbai and also done external evaluation of rural women empowerment by Mahamad Guttigar. Chinyard has published annual reports. Chinyard provides opportunities to researchers to do a study at the organization.
15. Human Resource: In Chinyard’s organization there are 32 well qualified, experienced staffs working over the last 21 years. Chinyard’s staff has passion towards social work and work for underprivileged development upliftment purposes.
Now we are unable to carry out the above activities, due to lack of financial sources. In this connection we are requesting your assistance for further development work. Your one contribution can bring brightness among the underprivileged masses. Your kind donations will get tax exemption under 12(A) and 80G Income Tax Act-1961. Further any more information, visit our organization website: http://www.chinyard-india.org

If you have friends, or donors who would like to donate for this noble cause please kindly forward these details to them and help in serving the purpose.

Looking forward to your positive response.

Yours Faithfully
Tracey. Rodrigues

]]> By: Sandra Sims http://www.stepbystepfundraising.com/guide-to-cause-marketing/comment-page-1/#comment-32156 Sandra Sims Fri, 16 Oct 2009 13:40:58 +0000 http://stepbystepfundraising.com/?p=2910#comment-32156 Thanks for the comments Joe. Great timing to today discover your video interview with John Haydon: <a href="http://johnhaydon.com/2009/10/joe-waters-shares-nonprofits-marketing-events/">How non-profits can use cause marketing</a>! Thanks for the comments Joe. Great timing to today discover your video interview with John Haydon: How non-profits can use cause marketing!

]]> By: Joe Waters http://www.stepbystepfundraising.com/guide-to-cause-marketing/comment-page-1/#comment-32141 Joe Waters Fri, 16 Oct 2009 03:13:56 +0000 http://stepbystepfundraising.com/?p=2910#comment-32141 Hey John, Couple things. First, you can see how cause marketing can be integrated into speical events by checking out our Halloween Town event on my blog Selfishgiving.com. Just do a search on the two words in the upper right hand side. Second, If you look at my blog closer, it really is meant for the little guy. We really aren't that big of a charity and aren't that well known in Boston so I think there are a few things to learn. Finally, yes, sponsorships related to events are loosely connected with cause marketing because they fit the definition of a partnership of a nonprofit and a for-profit for mutual profit. However, cause marketing usually is restricted to point-of-sale (lots of examples on my site), percentage of sale (SBUX/Product RED), Licensing (New Balance/Komen). On a separate note regarding sponsorships, I wrote a whole series on selling local sponsorships that you check out on my blog. Just see the categories section and click on the link. Sandra, thanks for writing this post. It was comprehensive and excellent! Joe Hey John, Couple things.

First, you can see how cause marketing can be integrated into speical events by checking out our Halloween Town event on my blog Selfishgiving.com. Just do a search on the two words in the upper right hand side.

Second, If you look at my blog closer, it really is meant for the little guy. We really aren’t that big of a charity and aren’t that well known in Boston so I think there are a few things to learn.

Finally, yes, sponsorships related to events are loosely connected with cause marketing because they fit the definition of a partnership of a nonprofit and a for-profit for mutual profit. However, cause marketing usually is restricted to point-of-sale (lots of examples on my site), percentage of sale (SBUX/Product RED), Licensing (New Balance/Komen).

On a separate note regarding sponsorships, I wrote a whole series on selling local sponsorships that you check out on my blog. Just see the categories section and click on the link.

Sandra, thanks for writing this post. It was comprehensive and excellent!

Joe

]]> By: John McClain http://www.stepbystepfundraising.com/guide-to-cause-marketing/comment-page-1/#comment-32126 John McClain Thu, 15 Oct 2009 21:04:41 +0000 http://stepbystepfundraising.com/?p=2910#comment-32126 So how does Cause Marketing fit into Special Events? I suppose the sponsors of the event are in fact Cause Marketing. The only confusion being that your examples, and very good ones I may add, are B2C2NPO. Maybe it would be helpful to write about Cause Marketing from the little guys perspective. Not everybody has a big brand they can lend to a big NPO for mutual benefits. But as we all know these little guys grouped together can be an enormous market. How does the local business community tap this market? Do you have any examples or game plans for a small business to create brand awareness while exercising it's desire to give back to the community? Keep me up to date on any information you run across that is in this vein. So how does Cause Marketing fit into Special Events? I suppose the sponsors of the event are in fact Cause Marketing. The only confusion being that your examples, and very good ones I may add, are B2C2NPO.

Maybe it would be helpful to write about Cause Marketing from the little guys perspective. Not everybody has a big brand they can lend to a big NPO for mutual benefits. But as we all know these little guys grouped together can be an enormous market. How does the local business community tap this market? Do you have any examples or game plans for a small business to create brand awareness while exercising it’s desire to give back to the community?

Keep me up to date on any information you run across that is in this vein.

]]> By: Sandra Sims http://www.stepbystepfundraising.com/guide-to-cause-marketing/comment-page-1/#comment-32115 Sandra Sims Thu, 15 Oct 2009 14:39:48 +0000 http://stepbystepfundraising.com/?p=2910#comment-32115 Galas and golf tournaments are usually considered "special events" but I think you raise a very good point. Even with traditional events it's important to provide benefits in order to attract and satisfy attendees. If it's a golf tournament are you targeting die hard golfers? What would appeal to them, a pro in attendance, golf focused auction items, meet Tiger Woods? It all goes back to the "market" in marketing. From the very start of planning discuss, WHO is the target market and why would they WANT to attend? Galas and golf tournaments are usually considered “special events” but I think you raise a very good point. Even with traditional events it’s important to provide benefits in order to attract and satisfy attendees. If it’s a golf tournament are you targeting die hard golfers? What would appeal to them, a pro in attendance, golf focused auction items, meet Tiger Woods? It all goes back to the “market” in marketing. From the very start of planning discuss, WHO is the target market and why would they WANT to attend?

]]> By: John McClain http://www.stepbystepfundraising.com/guide-to-cause-marketing/comment-page-1/#comment-32088 John McClain Wed, 14 Oct 2009 23:13:41 +0000 http://stepbystepfundraising.com/?p=2910#comment-32088 I get the benefits in all three win, win, win situations here. But I was left wondering what benefits guests receive from attending Charity events such as Gala's and Golf Tournaments. Would these functions fall under the Cause Marketing Mantra? Other than the meals and golfing functions could you give an example of benefits to guests NPO's could include in their staged events. I get the benefits in all three win, win, win situations here. But I was left wondering what benefits guests receive from attending Charity events such as Gala’s and Golf Tournaments. Would these functions fall under the Cause Marketing Mantra? Other than the meals and golfing functions could you give an example of benefits to guests NPO’s could include in their staged events.

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