In this program I answer some of the most frequently asked questions related to fundraising letters, including:

  1. How can the letter get the reader’s attention in the first sentence or paragraph?
  2. How do I know who to send the letter to?
  3. How can a group get corporate sponsors and what type of benefits should be offered?
  4. How can I write a compelling letter that gets results?

Click the Arrow button to start the playback.
Running Time: 37 Minutes

List of References from the Interview (in order mentioned)

How to Write Successful Fundraising Letters by Mal Warwick

Guide to Writing Fundraising Letters by Sandra Sims

Interview with Marc Pitman

Century Lists – Mailing list company that can provide lists based on geographic
region, city, income, special interests and more.

Target.com

The Nine Most Important Ideas to Immediately Change your Organization and Generate more Revenue – From ForImpact.org

World Vision

Revolution in the Mailbox : Your Guide to Successful Direct Mail Fundraising by Mal Warwick

Sample Fundraising Letters by Sandra Sims

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Posted on 05 September 2005

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