There are a variety of ways to raise funds and communicate with your supporters online. The very basic is an online donation button. You can also host online auctions or get a commission on items sold through an online store.
Online Donation Systems
Acceptiva – Accept a variety of online donation types: contributions, tithes, school tuition payments, contributions, recurring gifts, offerings, pledges, membership fees, tickets and merchandise sales.
AlumniFidelity – Helps universities, schools, non-profits and individuals raise funds online. Includes personal fundraising pages.
ammado – Online social network and giving platform; available in 12 languages serving countries worldwide
Artez – Five modules including online giving, memorials, and event management.
Benevity – Microdonation software that enables businesses to engage their customers and employees in optional charitable giving.
BlackbaudNow – System that uses paypal to process online donations. Also offers website builder (with free hosting) and email tools.
Blue Sky Collaborative – Online donation system, pledge system especially suited for large events such as walkathons with individual and team fundraising. Flat fee based; no transaction fees based on your sales, registrations, or donations (credit card processing fees are separate).
Click & Pledge – Platform combines online donations with event management and ticket/merchandise sales.
Convio – Provides software and services to help nonprofits use the Internet strategically to build strong relationships with constituents for driving fundraising, advocacy and other forms of support.
DoJiggy – Online donations and event management. Flat fee based on type of service you need. No transaction fees based on your sales, registrations, or donations (credit card processing fees are separate).
82North – Provides a variety of online fundraising, donation and ticketing services.
Firstgiving – Firstgiving’s Personal Fundraising Pages are being used by organizations of all sizes for online fundraising for pledge based events.
Give Forward – System that helps any group or individual to collect donations online.
Google Checkout – A fast, convenient donation process that you can use it to process donations by charging credit or debit cards.
Paypal – The simplest way of accepting donations online. Accept donations made with credit cards, debit cards, and PayPal; no monthly, set-up, or cancellation fees; low transaction fees; donors don’t need a PayPal account to make their donations.
Qgiv – Provides an all-in-one solution for processing online donations, monthly giving, event registration and other giving options.
Tipjoy – A simple payments solution that works well with social networking sites and blogs
Online Shopping Malls
a Good Cause – has a variety of sites tailored for different countries
Buy for Charity – Features 350 Stores with up to 35% of the order going to the shopper’s charity of choice.
Donation Street – An online shopping mall where non-profits can earn extra money when their supporters shop online through this website. There is no cost to the non profit organization to join.
iBakeSale – Online shopping mall alternative to the bake sale
iGive.com – List over 650 online stores with up to 26% of the purchase price going toward the shoppers favorite charity.
Maatiam – Shop and support a charity. Sends donation checks quarterly.
Readerslink – Supports education based charities and schools
Visit Our Mall – Offers a wide variety of merchants with a built in follow up system. Free to join.
Other Online Fundraisers
cMarket – Easy to use online auction system for non-profit causes
eBay Giving Works – run a charity auction through eBay
Goodsearch – Earn money for your group simply by searching the internet.
Kudzu.com – Connects people with the best providers for their home, health and other life service needs. Your group earns $0.75 for each review written by you and other participants in your organization.
Online Magazine Sales – Online magazine fundraising is an easy way to raise money for a non profit organization. The magazine company processes all the orders.
Fundraising Via E-mail
Marc Pitman’s “$100,000 Guide to Email Solicitation” e-course (scroll down to the email signup form at the bottom of the page)
Fundraising on the Internet: acquiring and cultivating donors with e-mail and the Web – article by Nick Allen, published on Mal Warwick & Associates website
Using the Internet to Raise Funds and Build Donor Relationships – A free guide from Convio that covers online fundraising basics such as email list building, developing donor relationships online, creating effective online fundraising campaigns and measuring online success.
Email Management Services
Your Mailing List Provider – Reliable and affordable for small groups
Emma – offers customized email template; 20% off all fees and services for non-profits (with one year commitment)
Constant Contact Email List Manager – popular with non-profits; offers a 60 day free trial
Aweber – autoresponder & Email management system
Charity Navigator – look up ratings on charities
Better Business Bureau – verify a charity, get the BBB seal of approval for your charity
Feedburner – optimizes RSS feeds