Online Fundraising


Why Are Spring School Fundraisers Less Effective?

Posted on 16 January 2014

I always found it interesting that schools do so much better with their fall fundraisers than they do with their spring campaigns. There’s an obvious reason. It seems like the start of a school year brings new excitement and life to the school. There are new families and teachers in some cases and other families [...]

Fundraising New and Exciting Again

Posted on 27 February 2013

We have been following the fundraising industry for nearly 10 years now. It’s an industry that needs to change but at least in the product fundraising portion of the industry does not seem to embrace change. I’ve attended trade shows and conferences and have never walked away a single time thinking anything other than that [...]

Read-a-thons Can Raise Lots of Money

Posted on 19 February 2013

Have you ever participated in a read-a-thon? We ran across www.read-a-thon.com the other day and we started thinking about how much sense the concept makes for schools – especially elementary schools. In recent years it seems like the only people considering read-a-thons were librarians. But when you consider the amount of money that can be [...]

Holiday Shops Can Be A Win-Win For Students And Fundraising Groups

Posted on 18 January 2012

December is that time of year when it seems like everyone is running as fast as they can, but the list of “things to do” never ends. A holiday shop at your school or church may be the answer to shorten that endless list. Here is what I have seen as a result of running [...]

The Main Difference Between Facebook and Twitter, by John Haydon

Posted on 21 November 2011

Greetings!  Once again, I am proud to bring you an article by a guest author who has lots of experience working for the benefit of non-profit organizations.  John Haydon (pictured at left) is the man behind JohnHaydon.com and InboundZombie, which is the site for his social media consulting business.   John specializes in helping non-profits “increase awareness, amplify [...]

Blogs vs. Facebook for Nonprofits, by Gayle Thorsen

Posted on 14 November 2011

Gayle Thorsen (pictured at left) is back with another great article to share with us here at Step By Step Fundraising!  Over the past year, Gayle has been kind enough to share with us her recent articles from her blog ImpactMax.   Gayle has been in the nonprofit communications world for more than 25 years, the [...]

12 ways Facebook users can like your nonprofit Facebook Page, by John Haydon

Posted on 19 October 2011

Greetings!  Once again, I am proud to bring you an article by a guest author who has lots of experience working for the benefit of non-profit organizations.  John Haydon (pictured at left) is the man behind JohnHaydon.com and InboundZombie, which is the site for his social media consulting business.   John specializes in helping non-profits “increase awareness, amplify [...]