Corporate Sponsorships


Guide to Cause Marketing: Partnerships for Fundraising, Marketing Success

Posted on 13 October 2009

Anytime I’ve been out shopping the past few weeks, it’s been tough to miss that that October is “breast cancer awareness month.” Our local grocery store is even doing big displays and calling it “Pinktober.” Over the years cause marketing campaigns like these have grown steadily and with good reason.  They can be a great [...]

Sponsor Focus & Creativity the Keys to Corporate Sponsorship Success

Posted on 08 April 2009

In March I had to pleasure of attending the Run Walk Ride Conference.  Unfortunately I didn’t get to stay for the entire event, but was treated to a day long seminar on local sponsorships.  Corporate sponsorships are an integral part of charity fundraisers such as athletic events, which was the context of this seminar, but [...]

Role of Corporate Sponsors at Special Events

Posted on 16 July 2008

There are many fundraising events where business and/or individual sponsors play an important role.  Here is a great question that we recently received on this topic: What is the role of sponsors? Is the money raised through sponsors only used to help reach the goal or can some funds be used to help with running [...]

Roundup: Support from the Business Community

Posted on 14 March 2008

This week’s roundup features a variety links related to garnering support for your cause from the business community. 6 Tips for Creating Successful Nonprofit/Business Partnerships from the Stanford Social Innovation Review, Stanford University Fundraising Secret #14: Don’t be hard on local businesses from Fundraising Coach Marc Pitman The Single Best Way to Turn Local Businesses [...]

Sip for the Cure – A Lesson in Corporate Partnerships

Posted on 05 October 2005

The Republic of Tea company is partnering with the Susan G. Komen Breast Cancer Foundation to raise funds for cancer research with the Sip for a Cure program. The tea company created several specialty flavors of bag tea just for this campaign including grapefruit, pink rose, pink lady apple, and lemonade. Other products in the [...]

Corporate – NPO Partnerships

Posted on 11 March 2005

Several newsletter subscribers have written to me asking about corporate sponsorship from the business’s point of view. If you own, manage or are in a position of influence at a company, consider partnering with a non profit organization. Both NPOs and businesses should always keep in mind that such partnerships should be a win-win situation [...]

Getting Corporate Sponsors

Posted on 08 February 2005

In the February newsletter, sent last week, I talked about how to go about getting corporate sponsors. Here’s a exerpt: WHO to Ask for Corporate Sponsorships Always consider how your fundraising event or program will benefit the business. If a business does not have some kind of vested interest in your organization or event, it [...]