Cause Marketing


Record Fundraising for Salvation Army

Posted on 02 February 2012

How has your fundraising season gone? Are donations up? Or down? Feedback we are hearing is that many nonprofits have seen declines in their donation base. But not The Salvation Army. The Salvation Army reported record fundraising results from its 2011 Red Kettle. Reports are that they raised $147.6 million. Based on 2010 results that [...]

Ideas for Church Fundraisers

Posted on 16 January 2012

There are lots of people looking for ideas for church fundraisers and there are as many ideas as people looking. So how do you choose the best fundraising ideas? We believe there is one basic question that needs to be answered first and then you can choose the right fundraiser. Ask yourself if you or [...]

Why Don’t They Care? By Kirsten Bullock

Posted on 17 October 2011

I’d like to welcome back Kirsten Bullock to Step By Step Fundraising.  Kirsten is a CFRE consultant, trainer and coach who works with leaders of non-profit organizations and ministries to bring professionalism, excellence and effectiveness to their board and fundraising efforts. She earned her designation as a Certified Fund Raising Executive in 2002. Kirsten is [...]

The Oldest Trick in the Book

Posted on 10 September 2011

You gotta love the people in charge of fundraising for breast cancer research. They’ve been coming up with some great ideas to get people talking about the cause and wanting to raise money for it. Just think about all the sports teams you’ve seen in the past couple of years wearing pink versions of their [...]

Delivering the Goods: Use This Crafty Corporate Marketing Concept to Present Your Auction Gala Gift Bags, by Sherry Truhlar

Posted on 06 May 2011

I’d like to welcome Sherry Truhlar back to to Step By Step Fundraising! Sherry’s written a number of great articles for us on the topic of fundraising auctions, and she has a great site at Red Apple Auctions that you should definitely check out. She also has a FREE Auction Item Guide (listing the 100 [...]

Raise More Money with Mission-Centered Fundraising

Posted on 29 July 2010

Your organization’s mission matters.  You know that.  Your staff knows that.  Your donors know that. So… are you acting like your mission matters?  Do your fundraising activities reflect that knowledge?  Most organizations start-off with their mission front and center in their fundraising activities and appeals… but over time, too many non-profits turn to asking their [...]

Guide to Cause Marketing: Partnerships for Fundraising, Marketing Success

Posted on 13 October 2009

Anytime I’ve been out shopping the past few weeks, it’s been tough to miss that that October is “breast cancer awareness month.” Our local grocery store is even doing big displays and calling it “Pinktober.” Over the years cause marketing campaigns like these have grown steadily and with good reason.  They can be a great [...]