Letters


Attention Getting Openings for Fundraising Letters

Posted on 29 September 2009

Fundraising letters communicate a specific message to potential donors and call them to action. Creating an attention getting opening paragraph is important in making a good first impression and in getting the rest of the letter read. Here are 5 Attention Getting Strategies for Fundraising Letters [...]

Personalize Fundraising Letters: 3 Ways for Even Small Nonprofits to Go Pro

Posted on 10 September 2009

Following up on Lori Rice’s article, Customize Communications to Increase Donor Loyalty, I’d like to explore three practical ways that you can personalize your fundraising letters. In other words, the logistics of how to get away from “Dear Friend” and other impersonal elements that take away from the power of direct mail. Steve Maggio of [...]

Customize Communications to Increase Donor Loyalty

Posted on 26 August 2009

Maintaining a sufficient amount of donors is vital for a charity organization. Whether it is those who donate separate of an event or those who return year after year to your race, keeping them is a priority. We want to gain new supporters and initiate more funds, but if we let our veteran supporters slip [...]

The “Three R’s” of Fundraising Letters

Posted on 17 August 2009

You may have heard of the three R’s of education – Reading, Writing and Arithmetic. Today we’ll look at what I call the “Three R’s” of Fundraising Letters and hear from one non profit who implements all three of these ideas. […]

Everybody Wins When You Say “Thank You”

Posted on 21 July 2009

When I ran the Southern Utah Alzheimer’s Association, I always made a point to send a thank you note within a few days of receiving a donation; admittedly, though, I used a form letter in my word processing program that I would adapt to each individual donor.  According to an article at fundraisingIP.com, although it [...]

Guide to Writing Fundraising Letters

Posted on 11 March 2009

Fundraising letters sent through the mail are one of the most popular ways to request donations.   However, if you’ve never written a fundraising letter before, you may have lots of questions… How do you start the letter? How can you persuade the reader to donate without being too pushy? What will make someone take notice [...]

Step by Step Fundraising Guides Ready to Ship

Posted on 03 March 2009

This is a busy day here at the Step by Step Fundraising office.  Liz and I are shipping out all of the books that were reserved during the pre-order period.   This includes the Silent Auction Guide & Toolkit which was originally published just as an ebook in 2007.  However, as you can see from the [...]