Opinion


Why Are Spring School Fundraisers Less Effective?

Posted on 16 January 2014

I always found it interesting that schools do so much better with their fall fundraisers than they do with their spring campaigns. There’s an obvious reason. It seems like the start of a school year brings new excitement and life to the school. There are new families and teachers in some cases and other families [...]

Fundraising New and Exciting Again

Posted on 27 February 2013

We have been following the fundraising industry for nearly 10 years now. It’s an industry that needs to change but at least in the product fundraising portion of the industry does not seem to embrace change. I’ve attended trade shows and conferences and have never walked away a single time thinking anything other than that [...]

Food Fundraisers Revisited

Posted on 26 September 2012

Well finally some common sense. We’ve seen school districts and even state legislatures determine that food fundraisers were a bad thing and they could no longer be held. That meant the end to cookie dough fundraising and candy fundraising which for years had been some of the most common school fundraising ideas. Now we read [...]

There Are People Who Will Steal Your Fundraising Cash

Posted on 18 July 2012

Beware. There are people who will steal your fundraising cash. It doesn’t happen often. That’s the good news. But a few times a year we hear from groups whose fundraising coordinators have stolen the money collected when selling fundraising products. Here’s how it usually plays out: We will get a call from an inquisitive parent [...]

Do Prizes Produce Better School Fundraising Results?

Posted on 14 June 2012

There has been so much discussion on whether incentives or prices help school fundraising results or not. And a recent article in the Orange County Register about 7 top students fundraisers receiving terrific prizes created the opportunity to continue that discussion here. The main question is whether prizes produce better results or are simply given [...]

Do it Yourself Fundraising Ideas

Posted on 31 May 2012

Most groups raise money themselves and they need do-it-yourself fundraising ideas. Luckily there are tons of great ideas out there to consider. Here are some brief descriptions of ideas you might consider. Of course you may need to adapt some aspects to your needs. We hope in the future to write more articles with additional [...]

Spending Nothing on Fundraising?

Posted on 21 May 2012

Did you ever wonder about the efficiency of a charity or non profit that you support? I’d guess one of the things you really want to know is how much money the charity spends on the cause it represents and the other question is how much money is spent on fundraising itself. It’s difficult to [...]