It took some arm twisting, but I managed to get Sandy Rees to agree to join me for a one hour teleseminar, just for Step by Step Fundraising readers.  — For Free! — You see, Sandy is one busy, in-demand gal.

In addition to the 7 Essential Steps to Raising Money by Mail, the book she and I co-authored, she has written several other books. She has a long list of coaching and consulting clients. All of this of course after retiring from working full-time directly for nonprofit agencies.  In her own words:

I’ve worked in nonprofit fundraising for the past 10 years. In one of my first fundraising jobs, I started a direct mail program to raise money and gain new donors. I didn’t know much about how to do it, so I read everything I could get my hands on and I tested various letters. In just 4 years, I was raising over $300,000 annually with direct mail for my nonprofit organization. Believe me, I made a LOT of mistakes, but I kept working at it. And my Board was thrilled with my results!

In this seminar you’ll discover:

• How Sandy took a nonprofit from near zero donations by mail to over $300,000 per year
• What every fundraising letter absolutely must include
• How your newsletter & free publicity can support your fundraising letter appeal
• How to identify major donors through direct mail
• Tips for finding the right kind of mailing list
• How to improve your fundraising by telling great stories — by mail and in person!

Press the play button below to listen online:

Resources for a successful direct mail campaign:

Get the book: 7 Essential Steps to Raising Money by Mail

For one-on-one help: Sandy’s Coaching Programs (The Direct Mail Secrets Mentoring Course is sold out.)

Additional resources: direct mail links in our directory

Wishing you direct mail success,

Sandra Sims & Sandy Rees
Co-Authors, 7 Essential Steps to Raising Money by Mail

One of the most frequent questions related to auction fundraisers is how to get auction items donated.  In the audio seminar series Secrets of the Charity Auction Experts Karin Costa gave many great ideas for auction items.

She also described in detail how to get those items donated.  This approach to getting items takes away the fear factor from asking and virtually eliminates the need to call complete strangers!

Here’s a short audio clip (5 minutes) from our interview, with transcript version below:

Sandra Sims: You have told us a little bit about how to come up with those ideas, by surveying your supporters and your board members and then sort of just brainstorming different ideas of experiences that you know your demographics may like. So you mentioned going to board members and having them make calls and look for items but what do you find is the best way to go about sourcing the items and experiences for the auction?

Practically speaking, do you have a list of volunteers who then go and make phone calls or do you do it more indirectly through sending out letters or what do you find is the most effective way to get the items in?

Karin Costa: Where we start is with an organizational meeting. Those people who are most connected within your community and with your organization should be those folks on the auction item acquisition team and I like to get those volunteers together and do just what we did, stimulate the ideas.

If Sandra Sims knows me and I am on the organizational committee, Sandra Sims knows that Karin was connected to the baseball industry. Therefore, if we contacted Karin, Karin could get us back scene work at a major league baseball stadium; she could get us on the field working as the grounds keeper or the bat boy; she could get us team merchandise; she could get somebody to come to our home and build us a ball pen or a batting cage with all the materials, the paraphernalia, the uniforms, the bats and the balls, okay. That is a connection.

So I give the group an idea like that, how they can build all different kinds of packages just by knowing me and my connections. So I tell them build a telephone tree of who you know, what they do for a living, what they do for hobbies and what their interests are and, from that telephone tree, we start building contacts and what skills, interests, hobbies, business services and products can these people offer and we specifically write down who we want to contact, what we want to ask them for and how much dollar donation we want value from them.

Sandra Sims: Oh, that is great. So you are putting it down item by item for each person ahead of time

Karin Costa: Ahead of time.

Sandra Sims: Yes, you know what you are going to ask for.

Karin Costa: Do not send your volunteers on an endless scavenger hunt because they will be worn out and that is where all of the frustration builds, where people say ‘we put all this time and effort into our event and we did not raise enough money or we did not raise any money’. If you start like a business and say: our product line is … because our market is … our target customer is … and these are the suppliers we have who are volunteers, are board members, are staff with all of these community connections, this is what we will offer and we will be different from every other organization who is holding an auction event in town.

Sandra Sims: So the members on your acquisition team, they have their phone tree, they know the people they are going to talk to and what items they are going to ask for. Are there any specific suggestions that you give them or script for them to use whenever they start calling people?

Karin Costa: I suggest that the person most connected to whomever is being solicited for that item or service donation contact the person first. So, if you knew me and you knew what my connections are, you would call me and say: Karin, we are putting together the fund raiser for XYZ organization. It is a benefit to raise money for … I know that you can support us. I am asking for a donation of your backstage connections to the local opera company so that I can learn how an opera singer is trained and actually be able to perform at my son’s birthday party. You ask me specifically because you know me; it is a friendly ask; it is a connected ask.

Sandra Sims: So during your brainstorming meeting one volunteer may come up with an idea of someone to contact but they might not be the right person to make that contact.

Karin Costa: True. Then we find out who it is – remember the movie and the play “Six Degrees of Separation”, who did they know, who did they know, who did they know, down the line. How far down the line do you have to connect in order to get to the ask? And you want the closest person to that connected ask to be the person asking. So you do not know me but you are a friend of a friend and that friend is who should be contacting me as the friendliest ask, the easiest, least fearful ask for a donation.

What a great way to go about getting items donated!  This takes out the need for cold calling all together.  It’s all about your committee working their network of contacts and making friendly asks.

You’ll get the entire one hour interview in both audio download and text transcript as part of Secrets of the Charity Auction Experts.

In the audio seminar series Secrets of the Charity Auction Experts we provide a lot of tips and tools for planning successful live and silent auction fundraisers.  Of course these auctions happen in the context of a special event.  So in addition to getting auction items and such, there’s so much general event planning that must be done.

Steve Lieberstein has a well rounded background in all kinds of fundraising.  In our one hour interview he talked about the logistics of planning an event, the importance of details, how to motivate volunteers, examples of creative event themes and auction items and how to connect the event with other fundraising strategies.  That’s what I call 360 degree planning!

Here’s a short audio clip (8 minutes) from our interview, with transcript version below:

Sandra Sims: You’ve done a lot of different types of fundraising, because you talked about doing prospect research, and you’ve done major gifts and special events. In your experience, how does an organization find that balance in using those different fundraising strategies?

Steve Lieberstein: That’s a great question. Nowadays you hear and you see the great nonprofit organizations really have a good menu of very diverse fundraising strategies. I’ve been in a lot of environments in the past that were so heavily event focused, special event fundraising seems to be the, I would say, ‘sexy’ fundraising strategy, but I think the key is to have a diverse balance, and from my experience, number one is major gifts. If you don’t have a major gift program, I always say to people, what are you waiting for? I think major gifts, planned giving, direct mail, and I think now we’re not just focussing on direct mail, we’re looking more towards a more integrated communications program for annual giving, so we can reach different constituencies.

You also have to look at corporate and foundation giving as well. It’s also important to look at the potential of earned income opportunities. I’ve just been working with a hospital recently and we had an upscale boutique shop that it was a great earner. But, of course, resources come into play. How do you do all these things? I think the face-to-face is important and building on those … you’re touching so many people with special events.

Sandra Sims: Well that’s definitely a great point. I like the fact that you talked about just now, how major gifts are very important, and you may have a really good special event, but if you don’t have something to back it up with, you’re probably losing out on some opportunities there.

Steve Lieberstein: I couldn’t agree with you more Sandra. I think it’s key. Right now, if you look at trends right now, and some nonprofits are scaling back on the type of events, and people are getting frustrated with their major gifts work, because they’re receiving a lot of ‘Nos’ at this point, but it’s still important to cultivate those relationships and to be in their face and let them know things are … don’t go towards the doomsday approach, I’m sure, which you’ve heard before, and just let them know what the organization or the institution is working on, and when it’s time, you’re going to be in a better position to be a beneficiary of a gift.

Sandra Sims: That is a great point. That’s much more of a long term perspective, a long term strategy, rather than, you know, just ‘what can you get right’ now from them.

Steve Lieberstein: Yes, exactly.

Sandra Sims: Definitely. Of course, today we’re mainly going to be talking about special events and you’ve done quite a few special events, and in particular, our interest today is in auctions. Tell me a little bit about some of the special events that you’ve planned, and whenever you start planning an event, especially one with an auction, what would be the first thing that you would do?

Steve Lieberstein: I’ve done many different types of special events, from working on parts of a fashion show, to a – this is probably new – to a kite festival, to golf tournaments, to galas, and also, galas that have included charity auctions, to just strict auctions.

I think the first thing that you need to do, especially when planning a huge undertaking such as an auction, is you have to make sure that you start early, in terms of the planning process; make sure you have your objectives and financial goals set, and it’s important to begin establishing that leadership structure.

You need to have a large circle of friends and acquaintances who can be asked for donations, or will be asking for donations of merchandise and services and goods, and you also need people, given that this is such a huge undertaking, who can help with the administration piece, because this is very intensive.

Sandra Sims: I’m curious, especially if it’s an event that maybe the organization has not planned before. Maybe they’re trying something new? How early do you think they should start planning?

Steve Lieberstein: That’s a good question. I like to look at things way far out. I like to start thinking six to nine months out, especially for a new event, definitely that much time, because it’s going to take a lot to put together. I’ll go into that, I can talk a little bit about how you keep that planning on schedule, but I think you really have to have all the details; if you have a theme; what type of items; who will have access to these items; what’s going to draw the most interest from the community?  These things don’t happen overnight, and the details will be important.

Sandra Sims: That’s definitely true and I know I’ve worked on some events where our planning timetable, the Christmas holidays and the New Year fell right in the middle of it, so we almost had to add an extra two months for planning, simply because January and December, people are not really wanting to come to committee meetings.

Steve Lieberstein: Yes, that’s tough.

Sandra Sims: Yes, so some of those things you have to take into consideration when you’re planning your schedule.

Steve Lieberstein: I agree, and if you do plan well, you’ll be able to overcome some of the things that always come up with the special events.

Sandra Sims: Oh, exactly. You can’t plan for every contingency, I’m sure. Things are always going to pop up. So you talked about setting your goals for the event, and then planning early. What are some other important factors for the event planners to focus on?

Steve Lieberstein: I definitely think what makes or breaks an event are the details. Paying attention to those details: if they’re not done correctly, the event could either fall apart, or if it’s done correctly you’re going to create an amazing product. This is an enormous opportunity; you don’t want to waste it, especially when you’re impressing prospects on your own turf.

Really being careful, and planning far ahead to overcome some of the crises that happen with special events; will you have enough time to make sure that you are able to work around that, in terms of engaging the committee, the details of decorating, making sure you have the proper attendance at the event, make sure you’re focused on your budget, just in case you’re on a budget line; so it’s all in the details.

You want people, after the event, just to be so inspired about your organization, that they’re going to want to continue to be involved with your organization afterwards.

Sandra Sims: Right, and sometimes it’s those little details that people walk away with, remembering.

Steve Lieberstein: Sure, it is. That one little thing, a cold meal, can make or break the event. Or, the food wasn’t cooked right; there are just so many … it’s hard to be perfect, but you have to strive to be as close to perfect as you can be.

A few of the benefits you’ll get from listening to this entire interview:

• Job descriptions for members of your planning team
• Ways to motivate and inspire volunteers
• How to make sure planning stays on schedule
• Key strategies that made one event that he planned so successful – raising over $100,000
• The biggest mistake nonprofit leaders can make with special events (and how you can avoid it)
• How to connect your special events with other fundraising strategies for a long term approach

You’ll get the entire one hour interview in both audio download and text transcript as part of Secrets of the Charity Auction Experts.

What would happen if you could take the benefits of instant bidding and excitement of online auctions like eBay and apply them to a live event?

That’s exactly what the wireless keypads from IML do.

The portability of the devices mean that attendees can make bids on auction items from anywhere at the event.  They don’t need to leave their seats to keep bidding.  All of this encourages more bids and can make a difference in funds raised at an event.

The technology can be used at event with an attendance of 100 to over 1000; it’s very flexible.  With this system you can forget the hassle of paper bidsheets too.

I met Ray Hansen earlier this year and got a demo of the devices.  I was instantly intrigued by what kind of impact this could have on fundraising events.  Since then the potential has been proven to me through some of the amazing charity events they’ve worked on.  Here are just a few:

• The Museum for African Art used the technology for the first time at their 25th Anniversary Gala. David Bowen, whose company produces the event every year, said, “Our guests really enjoyed the interactivity that the IML devices created, especially at dinner.  And our check-out has never been so smooth…for our guests or our staff. “
• Public radio station WFUV used the devices to run the auction at their 2nd Annual Spring Gala.  This photo shows one of the beautiful table displays along with the IML wireless devices right on the table, ready to take bids.
• The American Cancer Society in Chicago raised more this year at their Discovery Ball than last year.
• The Robin Hood Foundation used just the pledge management aspect of the technology to raise $72 million (yes, million!) to help the needy in New York City.

Recently I spoke with Ray by phone for an in-depth interview.  The complete audio with text transcript is included in Secrets of the Charity Auction Experts.  Here’s a 6 minute audio clip (with text version below) that gives you a great preview.

Sandra: Especially with your background and having that concern for non profits and the funds raised, what are some of the focus with this technology, some of the uses of it and some of the benefits?

Ray Hansen: The idea is behind the overall technology and I’ll focus it on where are we seeing successes. The idea is that you’re going to get as many people participating in the bidding process as possible. You also have the ability to extend the silent auction for a much longer period of time than you normally would, just on a logistical front. Inside the dinners, presentation you can keep that silent auction running, people can still be bidding on items. They don’t have to get up from their seats; they don’t have to leave the bar; they don’t have to leave their social area; they can still talk to people. The whole time they can be getting updates about their silent auction items and bidding and continuing to bid on them.

We’ve seen a number of areas that have benefited from this. From everyone from museums to private schools, public schools, every type of event that’s out there would benefit from using the system. It’s really a diverse group of people or silent auctions or gala events that would benefit from using our system.

Sandra: Great, so I’m just thinking about if I was at one of these events, basically it’s a hand held device and it looks a little bit bigger than a cell phone and you don’t have one per person do you? It’s maybe one per table, or how does that work?

Ray Hansen: We’re really flexible with that. Generally we say one device for every two people. Everyone who comes in will have their registration list beforehand and we will burn them a bidding card, so at registration they’ll get their bidding card and they can walk up to any device that’s set out on the dinner table; set out at the silent auction area, really anywhere and plug their bidding card into the device and really start bidding away.

Sandra: How do they know what items are up for the auction?

Ray Hansen: There’s a couple of different ways. We still encourage for table top displays of the silent auction items so that if people still want to see and touch the items and get the full descriptions; where our system plugs in similar to a PowerPoint laptop, will plug into any of the audio visual components that are in the room, whether it’s a big screen, plasma screen what have you and then we create these movies essentially that have the silent auction items scrolling through and it gives some really important information.

First it tells you how much money has currently been raised in the silent auction. It also tells you per item what’s the highest bid and who has the highest bid on that silent auction?

Sandra: Okay, so on the screen it will scroll to, say there’s a car, and so it will have the description, it will have the item number and then what the top bid is. Someone will pick up the device and put in their card and then what do they do from there?

Ray Hansen: From there they would enter the lot number and then they would press the enter key and then a brief description of the item would show up on the little LCD screen and would also tell what the highest bid is and now if there’s bidding commenced it will tell you what the next bid has to be based on those bid increments. The person will hit the enter button again and put their bid in and send the bid.

Sandra: Right and is it wireless, automatic.

Ray Hansen: Completely wireless. It’s updated instantly. Both on the device and on the display screens. I will say that on the display screen though, these screens are completely customisable, so if you wanted to display ten lot items at one time, it’s easy for us to do that and then in addition if you want to just highlight one specific lot silent auction item, it’s very easy for us to do that as well.

Sandra: Okay, so when you and I were talking earlier, you described how this automatic feature and the fact the silent auction organisers can get instant feedback, they know exactly how much has been raised. What items have gotten a bid and what items haven’t and so you told me a little bit about how that information can be used to then further more bidding. Do you want to talk about that a little bit?

Ray Hansen: I will. First of all, our technology it is, it’s technology right. There’s always going to be that need for…that yin and the yang between man versus machine. Our people are there watching the silent auction update live and we always encourage for there to be an open dialogue and open communication between our onsite people and those who are Mc-ing or of course the host of the evening. That way if we see a bidding war break out, we can highlight that to the MC; we can put it up on screen. He can bring attention to it and conversely if things are going bad in the silent auction or the goals aren’t being reached, we have that information right in front of us so that we can communicate that to the MC, so he can get back in front of the donors and start helping to pull some of that money out of their pockets and get it back in the silent auction or the life pledge.

Sandra: So you’re not leaving the funds raised to chance. You know minute by minute how it’s going.

Ray Hansen: Yes, literally second by second updates and there’s none of this at the end of the auction where you’re tallying up the highest bids and the disappointment. At least while you’ve invested so much money in the silent auction getting the people there; sending out all the invitations, all the effort that you’ve put into this, at least it gives you that actual item right then and there, so at least you have a chance to get an attempt to pull some more money out of people.

The complete 30 minute audio interview and transcript are included in the Secrets of the Charity Auction Experts seminar series.

Have you ever thought about a live auction as being like a circus?  It’s true!  During the auction all eyes are focused on the stage to your ringmaster, the auctioneer.  Any great circus has many other performers to make the event a success.  Your auction also needs “ring people” to help the person on stage perform at his or her best.  (That is, to get the most bids on live auction items and ultimately the most funds raised as possible!)

This concept was one of the biggest take-away lessons from my interview with Dawn Rose-Sohnly. She has been serving as an auctioneer and auction assistant (or “ring person”) for more than 15 years.  Along with her sister Karen, she has helped raise millions of dollars for charitable organizations.

Here’s a short (2 min.) excerpt from our interview:

Sandra Sims: What can a non profit do to actually make the auctioneer’s job easier?

Dawn Rose-Sohnly: I think communication is key. If the auctioneer is new to the non-profit. Definitely point out key bidders. Explain the room set up. Are there key bidders that are sitting in the front versus sitting in the back?

The non-profit organization should always hire a professional bid assistant to encourage bidding and excitement to the prospective bidders. I think ring people are a key component to an auction.

Sandra Sims: You’ve mentioned “ring people” and “auction assistants.” What are those positions and what do they do?

Dawn Rose-Sohnly: Basically, it’s the same term. Ring people are the individuals that you see in the audience that are encouraging bidders to bid. They use a lot of enthusiasm. They’re very hard workers at what they do. They’re trained, they’re professionals and I have seen people that say I’m not going to bid anymore and that ring person will get in front of them and that person will bid five times after that. It adds the excitement and enthusiasm to an auction. On all of our charity auctions we always use ring people.

Sandra Sims: Give me an example if you can of what a ring person might do to encourage that bidding?

Dawn Rose-Sohnly: A ring person might go up to him and you’re working with the public so you’ve got to realize your space in between that bidder and it’s really reading the public, but you might get in front of that person and say you may want to bid one more time. This is a great cause, it’s going to a great non-profit organization; if you bid one more time, the other person may not stop bidding and you could be the high bidder. That might be one technique of how they do it.

Sandra Sims: A lot of it like you said is reading the audience?

Dawn Rose-Sohnly: Yes, definitely. Over the years I have been able to tell which bidders are going to bid and which ones do not. It’s body language, it’s looking at their eyes. I don’t know, I guess I’ve just got that knack because I can tell when somebody is going to bid or when somebody is going to hesitate and I can have somebody tell me even as a ring person on the benefits that I’ve worked, they’re not going to bid one more time, but I know that doesn’t mean no. I can always get them to bid additionally.

Dawn went on to describe the benefits of having ring people and several successful auctions where assistants were key to driving up the fund total of the event.

During our one hour interview Dawn also shared:

How to choose a great leader for the auction committee chairperson

A success story of an auction that raised $78,000 with only 40 items!

How to divide up item acquisition & other event planning tasks amongst committee members

How to set minimum bids and bid increments

How to determine which items go in the live auction vs. the silent auction

How to add revenue to your event with a “bidding frenzy” and a special appeal

What to look for when hiring an auctioneer so that your auction is as successful as possible

Success tips from Dawn’s favorite charity auction that raises more than $100,000 every year

The complete one hour audio interview and transcript are included in the Secrets of the Charity Auction Experts seminar series.

Listen to the audio version of this message:

A few weeks ago I asked Step by Step Fundraising newsletter readers to send in examples of their organization’s fundraising letters.  While I thought it would be interesting to see some of your letters, I had no idea what awaited me.

My email box was flooded with responses from all kinds of non-profits, both here in the US and all around the world.  In fact in the past week or so I’ve read through over 100 of your direct mail letters.  Some of these might even make it into the second edition of the Sample Fundraising Letters guidebook.

While my eyes are a bit tired from staring at the computer screen, the overwhelming feeling that I am actually left with is pure admiration.  You are making a difference in the lives of so many people.  Your work with children, the elderly, those with disabilities, advocating for animals or the environment…it is just amazing.

With no doubt, it takes a lot of work to make such an impact.  You may be volunteering your time to help with the cause.  With little or no training you might be asked to chair a fundraising drive.  Ever been there? Then there are those who are actually on staff for a non-profit.  But we all know that you don’t go into charitable work for the big paycheck!

Sheryl sent me a note that particularly brought this idea home:

Hello,
I am just reading your email now because I am backed up with working full-time, working on my non-profit and raising 2 teenage boys on my own. Being successful and accomplishing my goals related to my non-profit organization, KidSounds, is my top priority. I do not have a fundraising letter to show you. I need your book desperately to use as a tool to start writing letters and receiving donations. The deaf children in Ohio are depending on me.

Thank you,
Sheryl M. Silver, Ph.D.
Executive Director, KidSounds

Maybe you can relate to Sheryl.  Advocating for a cause, even one you are passionate about, can be difficult and time consuming.  But even through the tough times, know that by helping others you are making a positive difference in the world.  And just in case you haven’t heard it lately, let me just say on your constituents behalf, thank you.

Image courtesy of The Foundation for a Better Life

In the previous audio I talked about the first step of planning a year end campaign. Here’s the final part of this audio, where I elaborate on the 3 step process of planning your end of year fundraising campaign. Steps 2 and 3 are about planning and really maximizing you’re efforts. Actually, it’s maximizing your RESULTS!

What do you think? Post your comment below…

This morning I recorded a short audio based on the post that I wrote last week, It’s Fundraising Time Again.  There’s a little over three months til the end of the year… will you make your fundraising goals this year?  Don’t panic… there IS time to raise the funds you need before year end.  In this audio I covered step one, choosing your ONE GOAL.

Click here for Part 2 of this Audio

I knew going straight to the expert on the topic of appreciation would be the best way to finish up this series. But rather than just give us an article, Mike Robbins volunteered to do an interview!

In this 42 minute audio Mike shares practical ways to focus our attention on appreciating ourselves and others.

Press the play button to begin streaming the audio or right click on the text link and choose save as or save link.

Interview Notes:

1. The Definition of Appreciation
2. The 3 Most Important Aspects of Appreciating ourselves
3. The 3 Most Important Aspects of Appreciating others
4. Why appreciation is so important for non-profit leaders
5. Practical ways for non profits to put appreciation into action
6. Examples of non-profit organizations who have experienced a powerful impact through appreciation and how your group can easily use these same ideas
7. The one thing that you can put into action today that will make a lasting impact in your life and non-profit work

Find out more about Mike Robbins:

• The Power of Appreciation – article that introduces this topic
• Appreciation in Action – Mike’s free email newsletter
• Focus on the Good Stuff – Mike’s book

This article is part of the Appreciation series:

1. The Appreciation Challenge by Sandra Sims
2. 5 Ways to Show You Appreciate Your Donors by Sandra Sims
3. Showing Appreciation to Board Members by Sandra Sims
4. Volunteer Appreciation, Part I by Jim Berigan
5. Volunteer Appreciation, Part II by Jim Berigan
6. Interview with Mike Robbins: The Power of Appreciation for Non Profits by Sandra Sims

You have to admire a fundraising seminar that is subtitled “Robin Hood Marketing Online”. This seminar Fundraising With Corporate Savvy, is instructed by Ms. Katya Andresen. Andresen is the Vice President of Marketing for Network for Good. This seminar will help nonprofit organizations find supporters and donors on the world wide web.

This free recording is available for immediate download, together with all handouts.

Andresen outlines the four secrets to successful messages to explain how you can apply them to your marketing, especially to applying them to the Internet. In this seminar you will also learn the three keys to successful messaging online. Andresen will also share techniques that are working for nonprofits through Network for Good. She has seen successes and also the short-comings of literally thousands of nonprofits that obtain online donations through Network for Good, and she knows why and how donors give online.

This seminar is well-suited for: Executive Directors, Development Directors, Development Staff (all levels), Communication Staff, Board Members and Volunteers.

Katya Andresen is also the author of Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes. Fundraising Success Magazine named Andresen the Fundraising Professional of the Year in 2007.

Click here for this audio recording