Author Archives | sherry

sherry has written 9 posts on Step By Step Fundraising.

Sherry Truhlar of Red Apple Auctions LLC works with auction chairs and committees who want to plan their most successful charity auction yet. In addition to offering the auctioneer “fast talk,” she works with clients nationally to teach them the tricks of auction procurement, audience development and marketing. Many of the area’s most prestigious events are her returning clients, including the Washington Performing Arts Society, Larry King Cardiac Foundation, Camillus House, and the Washington Nationals Baseball Foundation.


Website: Red Apple Auctions

Getting your Charity Auction Volunteers to Buy-in and Work, by Sherry Truhlar

Posted on 26 November 2011

Getting your charity auction volunteers to buy-in and work Got problems getting event volunteers energized to do what is needed to be done? Here’s one tip: Give volunteers something new and creative to learn which simultaneously solves a problem your charity auction is experiencing. Volunteers will remain engaged if they believe the solution you are [...]

Insurance for your benefit auction ain’t a bad idea, by Sherry Truhlar

Posted on 24 October 2011

Last year, a 2010 Harley-Davidson Sportster motorcycle was stolen. The bike was painted pink and signed by a number of country music stars, such as Dolly Parton, Tim McGraw, and Taylor Swift. Here’s the kicker: It had been donated to be sold in a benefit auction to benefit the Lexington affiliate of the Susan G. [...]

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Here’s an easy charity auction tip: Use surveys, by Sherry Truhlar

Posted on 29 September 2011

When it comes to incorporating a simple auction idea into your fundraising gala, don’t forget about one of the easiest ways to get feedback from your charity auction: surveying your auction guests. I was reminded of this recently while listening to the radio. On a recent morning show, the DJ was asking his co-hosts and [...]

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Delivering the Goods: Use This Crafty Corporate Marketing Concept to Present Your Auction Gala Gift Bags, by Sherry Truhlar

Posted on 06 May 2011

I’d like to welcome Sherry Truhlar back to to Step By Step Fundraising! Sherry’s written a number of great articles for us on the topic of fundraising auctions, and she has a great site at Red Apple Auctions that you should definitely check out. She also has a FREE Auction Item Guide (listing the 100 [...]

Shrink those floral centerpieces at your benefit auction, by Sherry Truhlar

Posted on 11 April 2011

Once again, I’d like to welcome Sherry Truhlar to Step By Step Fundraising!  Sherry’s written a number of great articles for us on the topic of fundraising auctions, and she has a great site at Red Apple Auctions that you should definitely check out.  She also has a FREE Auction Item Guide (listing the 100 best-selling items to [...]

Benefit auction ideas: The “correct” way to thank donors by Sherry Truhlar

Posted on 28 March 2011

Benefit auctioneer Sherry Truhlar’s entertaining stories and advice is often picked up by publications (e.g. Town & Country, The Washington Post Magazine, AUCTIONEER, The Eleusis, The Virginia Auctioneer) and television (e.g. E! Style, TLC) where she inspires and teaches volunteers how to hit new fundraising records in their auction galas. Enjoy her FREE Auction Item [...]

How to get publicity for your benefit auction: Use auction games and raffles. By Sherry Truhlar

Posted on 15 March 2011

I’d like to introduce a new face here at Step by Step, benefit auctioneer Sherry Truhlar (pictured at left).  Sherry’s stories and advice have been published in publications (e.g. Town & Country, The Washington Post Magazine, AUCTIONEER, The Eleusis, The Virginia Auctioneer) and heard on television (e.g. E! Style, TLC) where she inspires and teaches [...]

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