Author Archives | kivi

kivi has written 1 posts on Step By Step Fundraising.

Kivi Leroux Miller, author of The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, advises small nonprofits on creating successful marketing plans.


Website: Nonprofit Marketing Guide

Three Ways to Define Your Target Audience

Posted on 17 June 2010

Kivi Leroux Miller, author ofThe Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, advises small nonprofits who are creating quick-and-dirty marketing plans to start by defining their target audience. Here she shares three ways to do that. When nonprofit marketing and fundraising programs fail, organizations too frequently blame the tactics. [...]

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