When I conduct workshops about the CFC, the title is: “The Combined Federal Campaign (CFC), the Golden Goose of American Philanthropy.” Why that title you ask? Because just like the golden goose, the CFC just keeps chugging alone, raising millions of dollars every year for thousands of non-profits, all with hardly anyone noticing or understanding how it works, or how it could be even more successful. The intent of this report is to help the non-profit community to better understand the CFC and its many benefits, both obvious and hidden.

What is the CFC?

The Combined Federal Campaign (CFC) is the Federal government’s workplace giving program, and it is the largest and most successful workplace giving program in the world. Through it, Federal public servants have donated more than $1.2 billion of unrestricted funds to thousands of local, national and international non-profits over the past five years.

CFC Fundraising Benefits

● Generates a reliable, twelve month income stream.
● Revenues are unrestricted.
● More leverage than any other means of fund-raising.
● Less risk than any other means of fund-raising.

CFC Hidden Benefits

Even though the CFC is first and foremost a fundraising tool, there are many other benefits that are available to non-profits that participate in workplace giving campaigns, including the Combined Federal Campaign. Once a non-profit learns how to benefit from the other opportunities that workplace giving presents, it can use the CFC to generate other benefits that are not so easily measured, which I call “Hidden Treasures.”The “Hidden Treasures” of workplace giving include:

● Leadership Development
● Public Speaking
● Volunteer Recruitment
● Project Management
● Market Research about your non-profit
● Recruitment of Board Members
● Development of multiple year income streams
● Increase of public awareness of your non-profit

First and foremost, one of the benefits is the opportunity to use participation in the CFC as an integral part of the leadership development process for your non-profit’s staff. By participating in a CFC campaign, there are opportunities to practice many different skills, including leadership development, public speaking, customer service, project management, and market research about your non-profit.
The paradox of workplace giving is that because the individual gifts are not huge dollar amounts (the average individual gift is $175), no one is going to “blow” a major gift presentation, but the non-profit staff member can gain experience in speaking to and listening to potential donors. Another advantage of the CFC as a training ground is that it is a set time each year (the fall), and it has a definite end point. This allows the non-profit staff to plan for, participate in, and then perform after action reviews of what worked, and what should be done differently next year.

Multiple Year Revenue Streams

Of all of the “hidden treasures” the one that is most easily overlooked is the fact that with the CFC, you really are developing multi-year donors. Since the CFC is an annual campaign, and with the way that the reporting mechanisms work, the results reported are for a given year.
The reality is that most CFC donors are multiple year donors, and once they start donating to a particular non-profit they tend to keep donating to that non-profit. There is no research that proves that point, but I have seen thousands of CFC pledge cards during my Federal career, and the reality is that most of the donors made minimal changes from year to year. There’s currently no reporting mechanism that allows for the reporting of multiple year gifts, but many CFC donors are five and ten year donors to the charities they care about and support.

Leverage, Risk, and the CFC Process — Non-Profits

For a participating non-profit, one huge benefit they receive from the CFC is the amount of leverage they gain by having the Federal CFC teams help them raise funds. While the CFC is not a no-cost method of fundraising, compared to most fundraising methods, it is extremely low risk. Unlike a special event, where if you have a cancellation due to bad weather, your non-profit would still have to pay the hotel. With the CFC, even if you don’t raise any money, you have a limited downside risk, e.g. you’re not going to lose your shirt.
One example of the leverage in the marketing realm is that the campaign catalogs are printed with the CFC charity’s information, and delivered to every Federal employee in your region, with the 25 word description you wrote, plus your non-profit’s URL. How much would it cost you to send a postcard with that information to every Federal employee in your region?

The information above was excerpted from my CFC Special Report. To get your copy of the full report, please go to www.cfcfundraising.com and register to request your copy. I will also send you information about the CFC in your region.

Did you learn to swim by reading a book?The answer of course is no, even if you did read about the different strokes, breathing methods and different types of kicks. Sooner or later, you actually had to get into the water.

In the realm of leadership development, the same principle applies. You can take very valuable and informative courses, you can read books, articles and blogs about the subject and talk to people as well as observe leaders in action. You can participate in valuable organizations that teach you and give you some experiential opportunities (such as Toastmasters International – which I highly recommend). To actually develop your leadership skills you have to lead people.

So where can you get practical experience in actually doing this? Eli Manning and Peyton Manning did not play their first football game in the Superbowl; Yo Yo Ma did not have his first concert at Carnegie Hall.

Even the best in the world find a good place to practice before the performance, and they devote the time and energy necessary to developing their skills before they go on stage whatever the specific type of stage is, including leadership in the non-profit sector.

Most leadership experts would agree that these skills are fundamental for all leaders:

• Interpersonal skills (including Team Building).
• Oral communication
• Written Communication
• Continual Learning
• Integrity/Honesty

I would add that project management principles and skills are necessary for success in the 21st Century.

In the non-profit sector, whether you are an emerging leader eager to develop your own skills, or someone responsible for the leadership development program of your organization, there exists a unique opportunity to develop these skills, by participating in workplace giving campaigns, such as the Combined Federal Campaign (CFC), Americas Charities Campaigns, and United Way campaigns, etc.

Workplace giving is a unique method of fundraising within the non-profit sector, and many think of it only in terms of fundraising. But workplace giving campaigns have unique benefits – which I call “Hidden Treasures.” Briefly, in workplace giving, the actual solicitations are performed by the employees of the organization, during the workday, hence the name “workplace giving.”

Some of the other “Hidden Treasures” of workplace giving campaigns include conducting inexpensive market research, leverage of your development efforts, and exposure to a much wider audience than is possible on your own, plus developing multiple year revenue streams.

However, the focus of this article is leadership development, and in workplace giving campaigns there are campaign events known as “charity fairs.” In a charity fair, selected charities from the workplace giving catalog are invited to come to the organization’s offices, and staff a table with their representatives, give out their materials, and answer any questions that the potential donors might ask. One of the biggest “hidden treasures” of workplace giving campaigns is that they can be the ideal “practice field” for emerging non-profit leaders.

Charity fairs are one of the best leadership development opportunities that exist in the non-profit world. Non-profits that have learned how to integrate workplace giving campaigns into their overall leadership development efforts can use them to provide low risk, high value opportunities to their staff in a number of areas, including project management, public speaking, and team building. For example, the skills that can be developed and practiced through participation in charity fairs include:

Oral Communication – public speaking skills –you can practice your “elevator speech” dozens of times in the course of a campaign.

Team Building – the non-profit action officer can get practical experience in creating and leading a team, whether they are paid staff or volunteers.

Listening Skills – the non-profit team will have the opportunity to listen to hundreds of people in your community – what are they saying, what’s most important to them, etc. These are your potential donors and supporters – does your mission resonate with them, are they aware of your organization, etc.?

Written Communication – there are multiple opportunities to develop one’s writing ranging from simple memos to an analysis of the comments from the members of the community that were made at the charity fairs that is prepared for the executive and board leadership.

The paradox of workplace giving programs is that precisely because they are not a high risk or high cost program they can be an ideal “practice field or rehearsal hall” for leadership development. No one is going to “blow” a major gift solicitation at a charity fair, but the future leader can gain experience in “reading people.”

To learn more about the world’s largest workplace giving campaign, the Combined Federal Campaign (CFC), please go to the www.cfcfundraising website and request your copy of my free report about the CFC, which includes a brief description of how to apply for inclusion in America’s largest workplace giving campaign, the CFC.

Copyright 2008 – Reprinted with permission