The success of a grant fundraising effort is challenging to measure. Simple ratios that compare the number of grants submitted to the number funded don’t really reveal much. Grant fundraising success must be defined for each organization individually, in part by considering how appealing its organizational mission is by current public or foundation standards.

More importantly, success is measured by whether or not the organization is building relationships and program credibility with funders and achieving incremental increases in grant funding revenues.

There are eight key indicators in achieving success:

1. Timing, Fit, and Public Interest

Because timing, fit and public interest profoundly influence foundation response, the organization must stay abreast of trends and adjust its grant funding strategies and approaches accordingly.

2. Annual Review

The grant pursuit strategy should include annual identification and review of the complete set of prospective corporate and private foundations, emphasizing discovery of new foundations and increasing the scope of grant pursuit.

3. Advance Contact

When feasible, advance personal contact with foundation staff helps to determine degree of interest in the particular funding need, improve the targeting of the grant request, and enhance receptivity to the application.

4. Existing Relationships

It is important to maximize existing personal relationships between the organization’s staff or Board members and foundation staff or Trustees. Such relationships can pave the way for informal contacts in support of the request.

5. Request the Right Amount

Determining just the right dollar amount for the “ask” is important: most non-profits underestimate how much they should request. Foundations never give more than you request.

6. Continuous Improvement

Evidence of ongoing efforts to improve program effectiveness, particularly as demonstrated by objective outcomes, is indispensable for program credibility and fundability.

7. Staff Visibility

Visibility of key organization staff in the community builds recognition.

8. Compelling, Clear Case

The grant request must be written with clarity, in the format required by the foundation, and make a compelling case that sets the application apart from that of others competing for scarce grant funds.

While a win-loss ratio offers a snapshot of return on investment, these eight steps provide a deeper, more comprehensive system to help evaluate the success of a grant strategy. They also offer valuable insight into where improvements can be made.

This post is the first in a four part article series on Grant Writing:

1. 8 Keys to Grant Strategy Success by Robert P. Stewart
2. 20 Free Grant Writing Resources for Non-Profits by Sandra Sims
3. Building Relationships with Foundations by Sandy Rees
4. Secrets From A Grant Reviewer by Katie Krueger

Share and Enjoy:
  • Facebook
  • Twitter
  • Google Bookmarks
  • LinkedIn
  • StumbleUpon
  • del.icio.us
  • Posterous
  • Digg
  • email

Posted on 06 August 2008

Related posts


Subscribe to our monthly newsletter or RSS Feed.

The Beginners System For Writing Funded Grant Proposals All the tools you need to discover available grants, plan and write successful proposals to get your cause funded!

Complete a grant request in just 5 days
Practical step-by-step guidelines
10 pages listing grant sources & databases
Proposal checklist ensures you don't leave anything out
Toolkit includes sample proposals, letters & forms

Find out more about this great resource!



3 Comments For This Post

  1. rolland battuta says:

    I AM A FRESH GRADUATE OF ENGINEERING BUT I RECENTLY HAD AN IDEA OF ORGANIZING A DISABLE BEAUTY PAGEANT BUT DON’T KNOW HOW TO WRITE A PROPOSAL TO GET FUNDS ADVICE ME.
    THANK YOU

  2. RobertDaf says:

    These are vibration devices designed to increase the effectiveness of a workout.Congress delegates also agreed to write the culture of socialism with Chinese characteristics into the Party Constitution, Wholesale NCAA Jerseys, along with its path, theory and system. For the very first time actually, buck permits have been capped in 1994.Died at the age of 38,Cheap Wholesale College Jerseys, about 114 years old in human terms,Cheap Jerseys, the female panda had lost sharply her food consumption from more than 10 kg to less than 3 kg per day, according to a spokeswoman from the theme park. The association is divided into two groups of fifteenteam.9 percent year on year to US$86. For the last 30 decades to be precise. diplomat further announced that he will speak with Russian Foreign Minister Sergey Lavrov on Monday afternoon? while the special envoy will meet with the Russian official in Moscow on Tuesday. They offer same or next day delivery so you do not have to leave your house. may also be responsible for these types of problems. No timetable for implementing the system was given.As Xi put it, “Countries should adopt a concept of common, comprehensive, cooperative and sustainable security, and jointly respond to security challenges.Visit my site?http://www.cheapwholesalecollegejerseys.us.com/

  3. Davidlow says:

    ??????? ????? – ??????? ?????, ???? ????????.


Leave a Comment

Please keep comments related to this subject of this article. If you have a general comment you may use our guestbook instead or to contact us directly and get a response by email, please use our contact form. By using the form below your comments (but not your email address) will be displayed publicly. Please follow our comments policy or your message will be deleted (no advertisements.)